Zscaler 2024 AI Report
ThreatLabz AI report reveals enterprises are sharing 569 TB of data to AI tools, highlighting the need for better data security
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Enterprise AI/ML transactions 521 million per month in April 2023 to 3.1 billion per month by January 2024.
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Manufacturing generates the most AI traffic, accounting for a total of 21% of all AI transactions in the Zscaler Security Cloudfollowed by finance and insurance (20%) and services (17%).
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Most Popular AI/ML Applications for Enterprises by Transaction Volume ChatGPT, Drift, OpenAI, Writer, and Liveperson.
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top 5 countries The US, India, UK, Australia, and Japan generate the most enterprise AI transactions.
SAN JOSE, Calif., March 27, 2024 (Globe Newswire) — Zscaler Co., Ltd. (NASDAQ: ZS), a leader in cloud security, today announced the release of its 2024 AI Security Report. This report is based on over 18 billion AI transactions across the Zscaler Zero Trust Exchange™ cloud security platform from April 2023 to January 2024. ThreatLabz researchers analyze how enterprises are using AI/ML tools, map trends across sectors and regions, and understand how enterprises are adapting to the changing AI landscape and how AI tools are changing. We emphasized how we control the security of its use. Today's businesses need to ensure transformation driven by generative AI (GenAI) goes both ways. This is accomplished by using Zero Trust to securely deploy his GenAI tools within the enterprise and leverage them to defend against the new AI-driven threat environment.
AI is already part of normal business as companies leverage new capabilities and tools to integrate them into their daily workflows and the amount of transactions and data generated increases. This significant increase is reflected in his nearly 600% increase in the number of transactions and 569 terabytes of corporate data sent to AI tools, analyzed by ThreatLabz between September 2023 and January 2024. It has been.
“Data is the lifeblood of every company and is the gold of this new era in the AI revolution,” said Deepen Desai, Chief Security Officer at Zscaler. “With the visibility provided by the Zscaler Zero Trust exchange's nearly 500 trillion daily signals combined with the Avalor* data fabric, Zscaler is uniquely positioned to fight AI with AI and improve Zero Trust security across the enterprise. I believe that there is.”
AI transactions are on the rise
ThreatLabz saw AI/ML transactions increase by nearly 600% from April 2023 to January 2024, to more than 3 billion per month across its Zero Trust exchange platforms in January. Despite increasing security risks and data protection incidents, enterprises are deploying AI tools en masse.
Manufacturers are responsible for over 20% of enterprise AI/ML transactions
We found that manufacturing is the industry leader in AI transactions across Zero Trust exchange platforms, accounting for nearly 20% of total transaction volume. From analyzing vast amounts of data from machines and sensors to proactively detect equipment failures to optimizing supply chain management, inventory, and logistics operations, AI can prove useful for manufacturers. It has been proven. Other notable industries that make up the top five are finance and insurance (17%), technology (14%), services sector (13%), and retail/wholesale (5%).
ChatGPT leads the way as the most popular GenAI application
According to the study, ChatGPT accounts for more than half (52%) of all enterprise AI transactions, with OpenAI applications themselves ranking third (8%). Drift, a popular AI-powered chatbot, generates nearly 20% of his company's traffic, while Liveperson and BoldChat also made the list. Writer was his favorite GenAI tool for creating written content for the enterprise.
The US is leading the way in the use of enterprise AI tools
AI adoption trends vary globally, with regulations, requirements, technology infrastructure, cultural considerations, and other factors playing important roles. The United States accounts for the highest share of enterprise AI transactions in the world at 40%. India came in second place with 16%, driven by the country's accelerated efforts to foster innovation.
Although the UK's share of global enterprise AI transactions is just 5.5%, it leads EMEA with more than 20% of enterprise AI traffic. As expected, France (13%) and Germany (12%) follow closely as the second and third largest enterprise AI traffic generating countries in EMEA. However, the United Arab Emirates is the region's fastest growing technology innovator and has also emerged as a prominent AI adopter.
ThreatLabz found a staggering increase of approximately 1.3 billion (135%) in enterprise AI transactions in the APAC region compared to EMEA. This surge can be attributed to India's widespread use and adoption of AI tools for doing business across high-tech sectors, leading to a higher concentration of technology-related jobs and an increased willingness to adopt new innovations. , which may suggest that barriers to use are decreasing.
AI-powered threat actors increase risks and security challenges for enterprises
As AI capabilities advance, it has become a double-edged sword for businesses. While AI offers immense potential for innovation and efficiency, it also brings new risks that organizations must contend with. The risks associated with leveraging his GenAI tools within the enterprise and the evolving landscape of AI-powered threats.
Using GenAI tools within an enterprise poses significant risks that can be categorized into three main areas:
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Protecting intellectual property and non-public information: Risk of data breaches
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Data privacy and security risks for AI applications: expanded attack surface, new threat delivery vectors, increased supply chain risks, and more
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Data quality concerns: the concept of “garbage in, garbage out” and the potential for data poisoning
At the same time, businesses are constantly exposed to an array of cyber threats, some of which are powered by AI. Attackers are leveraging AI to orchestrate sophisticated phishing and social engineering campaigns, develop highly evasive malware and ransomware, exploit vulnerabilities in enterprise attack surfaces, and increase the speed and speed of attacks. With the ability to amplify scale and variety, the potential for AI-assisted threats is virtually limitless. To meet this challenge, enterprises and cybersecurity leaders must effectively navigate the rapidly evolving AI landscape and leverage its innovative capabilities while mitigating risk and defending against AI-powered attacks. You need to take advantage of the possibilities.
Enable secure enterprise AI deployments with Zscaler
Zscaler is at the forefront of enabling enterprises to harness the potential of AI applications while keeping data secure and an environment secure against new leakage channels. With its Zero Trust Exchange platform, Zscaler provides a comprehensive set of tools needed for this transformation effort, with four key capabilities:
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Complete visibility into AI tool usage
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Create fine-grained access policies for AI
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Granular data security for AI applications
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Powerful control with browser isolation
By leveraging Zscaler's Zero Trust security controls, businesses can embrace AI transformation with confidence and leverage the full potential of generative AI while ensuring the highest level of security. They get the tools they need to protect their business from AI-driven threats while benefiting from Zscaler's finely tuned AI policies and robust data protection.
Download the full version of 2024 AI Security Report Uncover even more insights about securing AI.
*look here To learn more about Zscaler's recent acquisition of Avalor.
methodology
Analysis of 18.09 billion AI transactions from April 2023 to January 2024 on Zscaler's security cloud, Zero Trust Exchange.
About Zscaler
Zscaler (NASDAQ: ZS) accelerates digital transformation to make customers more agile, efficient, resilient and secure. The Zscaler Zero Trust Exchange™ platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications everywhere. Distributed across 150+ data centers around the world, SSE-based Zero Trust Exchange™ is the world's largest inline cloud security platform.
Media Contact:
Natalia Wodecki
press@zscaler.com
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