Retail media platform Zitcha has partnered with home improvement and garden retailer Leroy Merlin to launch a complete digital retail media network across South Africa. The move marks Zitcha's entry into the emerging South African retail media market.
Founded in Australia, Zitcha has an agreement with Leroy Merlin to manage its digital retail media ecosystem, including on-site, off-site and in-store media, and use an automated platform to manage brand advertisers' drives additional new revenue and improves customer experience through personalization. .
Zitcha's announcement of its expansion into South Africa follows the recent launch of operations in Europe with a dedicated office and sales team in London, and Axonet, which leverages first-party convenience store data and retail media touchpoints across tens of thousands of locations in North America. This follows the entry into the United States by American convenience store. Zitcha also works with The Warehouse Group in New Zealand and Coles Group in Australia.
Leroy Merlin, a DIY chain headquartered in France with stores in Europe, Asia and South America, selected Zitcha after a competitive review. Leroy Marlin is part of his ADEO, a European leader and the world's third largest company in the home improvement and DIY market. In 2022, the company's sales were 61.7 billion Australian dollars (37.8 billion euros) and the number of employees was more than 130,000.
With Zitcha, Leroy Merlin brand advertisers can buy across an end-to-end digital retail media network, including on-site sponsored products, sponsored ads and banners, and off-site media channels including Meta and Google. Connect with consumers along the way. In-store retail media.
With a large online e-commerce market, Leroy Marlin's evolution into retail media represents a complementary innovation for the business, allowing brand advertisers to leverage first-party data and the Zitcha platform's self-service capabilities to make purchases. The process allows you to connect with consumers efficiently.
Nick Hinsley, Chief Commercial Officer at Zitcha, said: “Leroy Merlin is a leading global home improvement retailer and part of a retail group that also includes supermarket giants Auchan and Decathlon. We are delighted to partner with them to launch the Real Media Network in South Africa. This will drive new revenue for the business and give brand advertisers the opportunity to use our self-service platform to reach consumers on-site, off-site and in-store.”
“They are Zitcha’s first retailer in South Africa and the latest home improvement chain to realize the full suite of capabilities the platform offers in building and operating a robust and effective retail media channel.”
Last August, Zitcha entered the fast-growing Canadian market for the first time when it was selected to launch a full digital retail media network for Peavey Mart, Canada's leading hardware and agricultural specialty chain with 90 stores across the country.
Dmitri Andersson, CIO and Head of E-Commerce and Marketplace Strategy at Leroy Merlin, said: We have ambitious goals to expand our services, and Zitcha's platform allows us to realize those goals. ”
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