YouTube is introducing new rules requiring creators to disclose to viewers if their realistic content is created using modified or synthetic media, such as generative artificial intelligence (GenAI).
These disclosures will most often be displayed to viewers as labels within the expanded description, the video-sharing platform announced on Monday (March 18). blog post. For videos related to health, news, elections, finance, and other sensitive topics, labels are displayed prominently on the video itself.
“The new label aims to increase transparency with viewers and build trust between creators and viewers,” YouTube said in a post.
The new rules apply to content that viewers could easily mistake for real people, places, or events, the post said. This content includes the use of likenesses of real people, including their faces and voices. Altering images of actual events or locations. and the generation of realistic-looking yet imaginary scenes.
The rule does not apply to content that is obviously unrealistic, such as content featuring unicorns, or to content that has only minor changes, such as color adjustments, lighting filters, background blur, or beauty effects, the post said. It is stated here.
It also does not apply to the use of GenAI for productivity in tasks such as generating scripts, content ideas, and captions on a per-post basis.
The labels required by these rules will be introduced in the coming weeks, starting with the YouTube mobile app and then expanding to the desktop and TV apps, according to a blog post.
“And while we want to give our community time to get used to the new processes and features, in the future we will consider enforcement actions against creators who consistently choose not to disclose this information.” planned,” YouTube said in the post. “In some cases, especially when altered or synthetic content is likely to confuse or mislead people, YouTube may add labels even if the creator has not published them.”
YouTube previewed these changes in November blog postwhich describes disclosure requirements and other rules. AI-generated content More will be added in the coming months.
Another development in this area was reported in October: adobe and other companies. arm, intel, microsoft and truepic, Establish symbols that can be attached to content along with metadata and list its origin. A.I. tool.