apple reportedly in talks to add Google The iPhone is equipped with an artificial intelligence (AI) engine.
The content of the meeting was report Bloomberg News on Monday (March 18) points out that such an agreement would shake up the AI field.
Apple is in talks to license Google's Gemini AI model to power some new features in iPhone software scheduled to be released this year, according to sources familiar with the situation. Officials also said that Apple recently OpenAI We then considered adopting that artificial intelligence model.
The Bloomberg report notes that while the partnership would give Gemini billions of potential users, it could also show that Apple's AI progress is lagging. There is.There is a possibility that both companies will be placed under management as a result of the alliance. stricter surveillance The report said it received a request from antitrust regulators.
PYMNTS has reached out to both Google and Apple for comment, but have not yet received a response.
As PYMNTS wrote last year, Apple is taking a quieter approach to AI than fellow tech giants Google and Microsoft. still enthusiastic About technology.
In fact, CEO Tim Cook said that while AI and machine learning (ML) are “built into virtually every product,” the company is deploying AI on a “very thoughtful basis.” He said he is doing so.
“We view AI and machine learning as core foundational technologies that are essential to nearly every product we develop,” Cook said during an earnings call last year.
Mr. Cook recently said the company: Provide more information Learn about strategies for using generative AI later this year.
At the company's annual shareholder meeting in late February, Cook said Apple recognizes the breakthrough potential of generative AI. important investment This field will bring revolutionary advances to users.
“Every Mac powered by Apple silicon is a highly capable AI machine. In fact, there is no better AI computer on the market today,” Cook said.
One potential AI investment, which was in the news last week but has not yet been officially announced, is Canada's Darwin AIreportedly obtained By Apple. The company is developing AI technology to visually inspect parts during manufacturing.
The company also recently abandoned its next plans. develop electric carsmany of the roughly 2,000 employees who worked on that project have now shifted to Apple's AI efforts.