The Data Deluge by Arun C. Kumar is published by Forbes Books
This release is published on behalf of Forbes Books (operated under license by Advantage Media Group).
New York (May 14, 2024) — Data Flood: Making Marketing Work for Brands and People Written by Arun C. Kumar is now available. The book is published by Forbes Books, the exclusive business book publishing imprint of Forbes Magazine, and is currently available on Amazon.
The current state of data use in marketing activities is rife with over-collection and ethical gray areas. Flood of data is a guide for everyone from executives to entry-level positions to understand best practices for using data in marketing and advertising. Kumar's philosophy is simple. Ethical data practices benefit both businesses and consumers.
Operate with the understanding that platforms will not change self-interested policies and laws will not lead the way; Flood of data We provide experts with practical advice to find the most cost-effective solutions, while protecting your company from actions that could expose your company to litigation or damage your reputation.
Kumar's book uses color and context from his career story, as well as input from experts, to provide concrete advice on topics such as:
- A “less is more” approach to personally identifiable information (PII).
- Generate buy-in across the organization.
- Measure your marketing efforts effectively.
- and what it truly means to be ethical in data collection today.
“I have loved every moment of my 25-year career. Despite many frustrations, there is no other industry I would rather work in,” Kumar said. “But it is the duty of all of us to ensure that we do not allow this to happen. can overwhelm the question of who we are should”
Kumar's deep understanding of the technical aspects of data collection is expressed in plain language designed to be understood by insiders, but also by CEOs and other stakeholders essential to making change happen. It is also designed to be understood.
About Arun C. Kumar
Arun C. Kumar has over 25 years of experience driving digital development around the world, most recently in global roles. He has spent his career at the forefront of the world of advertising and marketing. Having held roles from the lowest levels to the C-suite, Arun understands the wide range of issues facing his marketing teams today. He served as Chief Data and Marketing Technology Officer at his Interpublic Group, where he developed proven systems for business growth. Arun lives in Manhattan.
About Forbes Books
Launched in 2016 in partnership with Advantage Media Group, Forbes Books is the exclusive business book publishing imprint of Forbes. Forbes Books offers business and thought leaders an innovative, fast-to-market paid publishing model and a suite of products designed to strategically and tactically support authors and advance their expertise. provide services. For more information, visit books.forbes.com.
media contact
Forbes Books Media Contact: Czarina Caberto, ccaberto@forbesbooks.com