These insights allow Travelex to proactively approach customers and influence their behavior by encouraging them to cash out their remaining balances or even use their existing balances for future trips. can. The ultimate goal, he says, is to send the right reminders to the right customers at the right time.
step by step
Once Travelex had a clear idea of ​​the type of data platform they wanted to create, they adopted an iterative strategy to bring that idea to life. “This isn't groundbreaking, but I think it's really important to start small, try things, stop what doesn't work, and don't hesitate to start again if necessary,” he says. . That way, we could build something, test it, and then go through various cycles of changes and improvements to ensure the final product was production-ready at launch.
In addition to partnering with third parties to access the data they need, van der Waal also works closely with Travelex's marketing and product teams, as well as data privacy and security executives, to understand why someone I also had to come up with different theories on why not to spend data. Add money to your card and then compose the most appropriate message. In addition to relying on in-house expertise and resources to ensure project success, we also spoke to customers at the airport to learn more about their preferences and applications.