Performance marketing specialist Summit has increased Silentnight's SEO visibility by over 100% since taking over in June 2023.
Following a competitive bidding process, Summit has been awarded a paid media, SEO and affiliate contract for Silentnight in 2023. By deploying new strategies over the past nine months, Silentnight has increased his SEO visibility by 103%. This shows Summit's understanding of the brand and its services. audience.
From the beginning, Silentnight had very clear goals: regaining market share, integrating performance marketing, and increasing efficiency. Based on these goals, Summit created a plan to maximize performance across paid media, SEO, and affiliate channels, significantly increasing his ROI for his clients.
As a result of the Summit's efforts, the following results were obtained:
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ROAS increased by 33% and revenue increased
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103% increase in SEO visibility
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Search revenue increased by 28% even though PPC spend decreased by 11%
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Affiliate ROAS increased by 24%
To produce these results, Summit increased ad intensity to ensure creative excellence, reviewed and improved account health, and completed a complete rebuild across all Google and Meta activity. Did. This, along with recommendations for both SEO techniques and content, as well as a thorough affiliate review and strategy redefinition, resulted in improved performance. With Silentnight moving paid media, SEO, and affiliates under his one agency, Summit was able to increase efficiency through a single communication for all three of his channels.
Tom Sloan, Silentnight's head of e-commerce and digital, said: “Since working with Summit, they have revolutionized our paid search efforts. Together with Summit, we are able to clarify our strategic direction, streamline our paid marketing, and increase revenue. We saw this flow when Summit arrived. We're proud of what we've accomplished so far and excited about the future. doing.”
Summit CEO Martin Corcoran said: “At the heart of Silent Night's success were our people and their strategic thinking. We started our relationship with an immersion of our entire team, which was a real challenge to the business and the complexity of direct and resale strategies. This allowed us to fully understand what we needed to do to align with their ambitions and drive success. From Disruptive Brands These results are particularly impressive given our significant investment and intense competition in the SERPs from retail and D2C brands, and we are extremely proud of our team.”