Allant Group LLC, a customer data orchestration company, announced the addition of Speedeon life event data to its Audience Attribute Marketplace, enabling Allant clients to further improve their first-party data enrichment strategies.
Speedeon data gives Allant Audience Attribute Marketplace users access to best-in-class life event data, including pre-move, pre-move, pre-natal, newborn, newly engaged, newly married, and newly single signals for over 50 million individuals each year. You will be able to access it. .
“We are excited to partner with Allant Group and integrate Speedeon's robust life event data services into the Allant Audience Attribute Marketplace, enhancing the depth and precision of audience targeting for our clients.” states. Lindsey Kaiser, Chief Product Officer at Speedeon. “This partnership marks an important milestone in our commitment to providing businesses with the most accurate and actionable audience insights.”
Allant's Audience Attributes Marketplace is the largest configured data set on the market, consisting of over 2 billion audience members and over 4,400 attributes, all easily accessible in one frictionless environment. As a subscription-based service, users pay only for what they need, further underscoring Allant's commitment to delivering privacy-compliant cookieless solutions at incredible scale. This enables organizations to build more sophisticated buyer personas, improve the accuracy of personalization, convey more persuasive messages, and drive more effective campaign strategies, all while leads to improved customer experience.
Jay BreakerAdded Allant's Vice President of Data Strategy and Partnerships: Speedeon has always had a great reputation in our field, and for good reason. Their data quality is strong and aligned with Allant's approach to increasing insight and value into their customers' data. ”