Options availablehas been selected as the leading Software-as-a-Service (SaaS) data collaboration platform and clean room solution for the advertising ecosystem. SJC MediaPublisher of Canada's The largest portfolio of media brands including: chatelaine and Mr. MacLeanas your data management and collaboration technology partner.
Optable's platform will enable SJC Media to collect, manage and enable data from its audience for targeted advertising, while prioritizing user privacy. The move reflects his SJC Media's commitment to adapting to evolving privacy standards in digital advertising, particularly the phasing out of third-party cookies. The forward-looking technology supports both the use of first-party cookies and activation through Privacy Sandbox, Google's industry-wide effort to improve privacy across the web.
“Prioritizing privacy, leading first-party data, and fostering agile collaboration are absolutely essential at this time,” he said. Vlad SteshinCo-founder and CSO of Optable. “Our partnership with SJC is a step forward in deploying next-generation DMP technology, and we aim to lead industry advances in data protection, first-party insights, and secure data clean room collaboration. Our goal is to provide a first-class, privacy-friendly advertising solution that gives SJC Media the right tools to drive revenue growth.”
The Optable DMP is at the heart of Optable's approach, adapting to changing advertising trends and putting privacy first. This is an important tool that paves the way for media owners and publishers to improve by not only addressing privacy concerns, but also building sustainable revenue and delivering engaging content experiences. SJC Media's decision to work with Optable's DMP technology was based on key criteria including user privacy, comprehensive data management flexibility, and speed to insight and activation.
“We believe in putting privacy first, strengthening our roots in first-party data, and fostering true collaboration.” michael galliano, Vice President of Audience & Commerce, SJC Media. “We're impressed by Optable's impact in helping publishers get the most out of their data while protecting reader privacy. Through this new partnership, we will not only provide better advertising solutions, but also set new standards for responsible and effective advertising practices. ”
Optable is leading the way in making the data clean room approach to collaboration in the advertising ecosystem easier and more efficient. Optable's partnership with SJC Media represents the latest milestone in Optable's mission to help media owners harness the power of the latest DMP technology.
Starting this month, Optable DMP will be integrated into SJC Media's advertising products.