It may come as a surprise, but Apple isn't perfect.
And Siri is a perfect example of the company's most serious flaw.
When Siri first came out, you wanted to give it a chance.you wanted to believe this Really He was an intelligent assistant who understood your questions and needs.
Also: 7 Reasons to Use Copilot Instead of ChatGPT
In fact, over time, it turns out that Siri doesn't fully understand it. In some cases, you may not get anything at all.
I react even though I haven't heard anything. I also hear things you simply don't say. And the answers range from unhelpful to downright baffling. Especially for someone like me who has an accent.
To make matters worse, the brand name “Siri” has become something of a joke. Try spending time with someone who has Google's hard-working assistant. If you try to summon Siri, you'll probably get a chuckle. (Yes, you can still laugh about the fact that text conversations only show green bubbles.)
Hey Siri, let's talk about Microsoft
But now, and with urgency, Apple is doubling down on AI. Cupertino has already claimed that on-device AI is better than his GPT-4. What is the name of the on-device system? Apparently it's ReALM (Reference Resolution as Language Modeling).
I don't remember much about that. Still, rumors suggest that this on-device AI will exist to assist her Siri on the iPhone 16, rather than removing its name from the public ether.
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Many who claim to know that it will be “AI for Siri”.
I'm worried.
When Microsoft adopted OpenAI, the first essence that emerged was that the product would be called Bing Chat.
Perhaps someone within Microsoft has begun to worry that associating Microsoft's AI with the name “Bing” doesn't provide any sense of a tangible breakthrough.
Before Bing Chat became popular, Bing Chat turned into Microsoft Copilot.
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Microsoft's official reason is “our vision to create a unified Copilot experience for our consumer and commercial customers,” said Caitlin Rawston, the company's director of communications.
But Bing was also the subject of humor, whether the humor was warranted or not. Google's dominance has made Bing feel like a struggling search engine for nursing homes. It was clear that a common name and a less competitive product was not an ideal combination.
Microsoft, on the other hand, is a powerful brand that has grown in importance and desirability in recent years. Add to that the concept of a co-pilot, and all of a sudden it feels like something you want to be involved with, something that could become your true companion, something that could become something. actually good.
Siri, on the other hand, suggests the phrase “You can't be Sirious.”
Hey Siri, say goodbye
Siri is having fun with a thread on Reddit titled “Siri is pathetic. How is this allowed to happen??” One of his best-known Apple followers, Jim Dalrymple, recently said: Moved to Muse: “Siri has done what no one else has done in 30 years: Stop using Apple products.”
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So it's time for Apple to focus its bigger, more nimble brains on a new promise: a trusted AI assistant that gets the basics right, sometimes surprises, and even inspires with its inside knowledge. There is no mistake. Infused with new AI technology. (Apple will claim this is “revolutionary.”) do not have It's called Siri.
It's not just a matter of enabling better personalization, more intimate human conversations, and stronger trust. It's not just a matter of launching a new, improved Siri with better AI.
The real challenge for Apple is to make customers forget about Siri completely and believe that the company has taken inspiration from Siri replacements and created a whole new AI-driven world. (Imagine robots being replaced by better robots.)
Apple's new AI model could also understand your home screen and power Siri.
This replacement should have a new name — Cuper or Cookie? — that would make people believe that Apple has finally mastered the AI assistant thing and created tomorrow's AI, not yesterday's. will let you.