Employee engagement and development company Cognito Learning has rebranded to Cognexo, The SEO Works successfully managed the website migration and is now tasked with driving organic awareness of the new brand.
The rebrand to Cognexo reflects the company's expanded vision to enable companies around the world to strengthen corporate culture, reduce employee turnover and promote continuous learning environments. “At Cognexo, we are dedicated to turning employee feedback into action to improve both employee satisfaction and commercial growth,” said Dan Buckley, CEO of Cognexo. .
As part of the rebranding, the Cognexo website is undergoing a major evolution with SEO at the core of the company's visibility strategy. The SEO Works team conducted an extensive audit of his current website to enable performance benchmarking. The team's extensive track record of successful migrations and unique technical capabilities made The SEO Works perfectly positioned to lead the task at hand and beyond.
After successfully supporting a seamless site migration from Cognito to Cognexo, our expert SEO team decides to shift their focus to growing organic awareness of the new brand.
Starting with a post-migration technical analysis to ensure no ground is lost, the SEO team begins building a rich set of content powered by a complex digital PR strategy to gain authority. All of these elements contribute to the ultimate goal of improving Cognexo's search visibility.
“The opportunity to be a part of the growth of an exciting company like Cognexo is one of the things we really enjoy here. We love helping companies stand out from their competitors in search engine results. Our collaboration with Cognexo has been great during the transition. We hope to see this campaign go from strength to strength as it launches. This is a really exciting campaign for us and we can't wait for the team to get started on the new site.” said Alex Hill, Director of Sales.
SEO Works specializes in SEO, PPC, digital PR, web and paid social advertising and has worked with many clients in the education and training sector including SI-UK, Fashion Retail Academy, Mentor Education and IPAG Business School.