Contract research organization Simbec-Orion has launched a new website designed and developed by the web team at The SEO Works.
Simbec-Orion initially partnered with digital marketing agency The SEO Works to assist with its SEO efforts, but once the award-winning team began work, the current Simbec-Orion site included functional and technical features. It quickly became clear that there were limitations. It hinders the progress of the campaign.
To overcome this obstacle, it was decided to design and develop a state-of-the-art website, also utilizing in-house web services. The ability for SEO and web teams to work together seamlessly means that there is constant communication throughout the project, ensuring that the site is built in full SEO compliance while creating a strong, eye-catching visual identity. I meant it.
“We needed to visually match our website with new branding, style, and color palette, and wanted to use this opportunity to make some changes to the backend. , we wanted to have more flexibility in our page designs, as well as improve the experience for our visitors. We also wanted to make internal updates faster and easier, and to future-proof the site as much as possible. The SEO Works team provided us with many additional suggestions and the updated site is even better than we could have imagined,” says Associate Director at Simbec-Orion. , said Karen McCusker.
The resulting feature-rich WordPress site boasts a unique design packed with newly acquired brand assets, giving the company the ability to completely stand out from its competitors. Built using highly customizable WordPress block features, this website provides the perfect level of accessibility for both front-end and back-end users. In addition to this, we've added a new resources section with membership functionality, integrated CRM platform tracking, and more.
Graham Jones, Head of Web, said: “What's interesting about this project is that we already knew the key areas of improvement needed to increase Simbec Orion's overall web presence.
“A custom theme with custom blocks that effectively takes advantage of WordPress v6.4's site-wide editing capabilities and provides versatility and ease of use on the backend while maintaining great aesthetics on the frontend. I was able to implement it.
“We are grateful for the client's clear and consistent communication to ensure that no updates were missed. Their patient approach ensured we achieved the quality results we were aiming for.”