Today, more consumers than ever rely on mobile apps to manage their daily chores.
to manage banking (49%), bills and subscriptions (37%), savings and investments (26%), retail shopping (24%), and grocery shopping (14%), according to PYMNTS Intelligence. We found that the percentage of Americans clicking on apps is increasing. ).
So, could a single “everyday app” that help you manage daily tasks more efficiently be a welcome resource?
According to “, most consumers would answer “yes.''Consumer interest in apps they use every day.”The study surveyed 3,320 consumers in the United States and Australia about their app addiction and interest in the apps they use on a daily basis.
Most respondents in both countries said they would adopt one unified app. 70% of US and Australian consumers said they would welcome such an app to streamline bill payments and shopping, with 60% of US respondents and 56% of Australian respondents They answered that they would introduce it to their management.
However, the report also found that most consumers are skeptical that such comprehensive apps can be effective in terms of security.
Data security is deterring consumers from using everyday apps, as 64% of respondents in the US and Australia are “concerned about the ability of everyday apps to protect sensitive personal and financial information” This is the biggest reason to do so.
Focusing specifically on US consumers, 67% of “shopping-focused” Americans say data security concerns are the biggest barrier to everyday app adoption. Almost 53% of “bank-focused” American consumers cite the same reasons for their hesitation.
So which security features can help win over skeptics?
Two-factor authentication tops the most desired list, according to 31% of Australian consumers and 25% of US consumers. 24% of respondents in both countries said data encryption also provides peace of mind.
The report found that among people who have no interest in the apps they use on a daily basis, 27% of US respondents and 23% of Australian respondents would be upset if data encryption was an additional security feature. It turns out that it is possible.