Artificial intelligence is transforming Google search, and merchants who rely on organic search traffic must keep track of a constant stream of changes and updates to maintain performance.
Search Console is the most reliable tool because it uses Google's own data. Here are three Chrome extensions that can help you better understand your Search Console data.
GSC Guardian
GSC Guardian overlays Search Console reports with information from Google's Search Status Dashboard and allows users to create tasks and annotations of observations in Search Console and export them to a CSV file or Google Spreadsheet.
This extension helps you correlate Google updates with your site traffic and respond accordingly.
Enhanced Analytics in Search Console
Google Search Console's Enhanced Analytics lets you compare clicks, impressions, and positions between two time periods to analyze (color-code) traffic fluctuations and trends.
With our premium features, Search Console allows you to generate search volume for each query your site ranks for at $0.05 per request.
GSC Crawl Statistics Downloader
GSC Crawl Stats Downloader provides a better way to download crawl statistics from Search Console. Instead of downloading multiple CSV files (by response, file type, purpose, Googlebot type, or summary), this extension lets you download them all with one click.
Google allocates a crawl budget to every site. It is important to know how often Google visits your site. Crawl frequency and page volume usually indicate priority (for Google), i.e. sites with higher rankings usually get crawled more.
Conversely, if Google is crawling many pages but is unable to index them, this may indicate a structural problem.
Install the extension and click it when viewing the Search Console. The extension will identify and consolidate your crawl statistics and build useful visualizations that give you an at-a-glance view of your crawl activity.