Samsung is reportedly planning generative artificial intelligence (AI) upgrades to its voice assistant Bixby.
“With the advent of generative AI and LLM (large-scale language model) technology, I think we need to redefine the role of Bixby so that Bixby can become smarter with generative AI in the future,” Won said. -joon Choi, Samsung's executive vice president of mobile business, told CNBC in an interview published on Sunday (March 31).
Choi added that this will “enable more natural conversations and allow us to build interfaces that support Samsung products within our ecosystem.”
Bixby debuted seven years ago on Samsung's Galaxy S8 smartphone, but is used across the company's product lineup, including smartwatches, electronics, and more.
The CNBC report notes that voice assistants are typically less conversational and rely on users asking questions and getting answers. AI chatbots, on the other hand, are now able to handle complex queries thanks to the early days of generative AI.
The report further notes that Samsung, like many smartphone companies, wants to add more advanced AI capabilities to its devices, but so far Bixby does not have the capabilities of OpenAI's ChatGPT LLM. He points out.
Samsung announced the Galaxy S24 series in January. It includes a suite of AI-enabled features such as live call translation, voice recording transcription, video search, and photo editing. When previewing the new smartphone earlier this year, Samsung said the rollout would mark a “new era of mobile AI.”
As PYMNTS writes, the announcement was especially important for Samsung as it seeks to compete with Apple, which recently lost the Korean company's title as the world's top smartphone brand after 14 years.
Meanwhile, as we noted here late last year, voice AI remains a “nuisance waiting to be cracked.”
“Today's AI systems are trained on a domain, “It performs best when it's built for specific purposes, such as ordering from a preset menu in a restaurant or taking notes of your surroundings in a clinical setting.” localized dataset,” PYMNTS wrote.
According to research by PYMNTS Intelligence, 63% of consumers would use voice technology if it had human-like capabilities, 58% would use voice if it was easier and more convenient than performing a task manually, and 54% would I think I'll use audio also because it's faster. than typing or using a touch screen.