Following the company's successful IPO and an agreement with Google that allows the company to use Reddit posts as training data, it now has an expanded Reddit data sharing agreement with Cision.
This data can help companies understand consumer perceptions of their brands and insights into comments about their products.
Reddit Data Sharing Agreement
Reddit is clearly looking for ways to increase its value ahead of an initial public offering, signing a data collection deal with Google in February.
We first heard that access to Reddit user content was being sold to an anonymous AI company, later revealed to be Google, to help train language models at scale. Did.
The company presented it as a way to show more Reddit posts in Google search results, and mentioned AI training almost in passing at the end, but its IPO filing pegs its value at $230 million. It became clear.
Agreement with Cision
Cision is a PR company that helps companies get their products and services in front of the media and also provides press monitoring services. The latter not only highlights a brand's coverage in the media, but also helps companies understand consumer perceptions of their products and brands.
Reddit announced the expanded partnership, saying Redditors are “real people having real conversations” and that brands need to hear from them.
Redditors are real people and have real conversations. Brands you won't find them anywhere else.
Accessing and monitoring these public conversations is critical for organizations that offer products and tools that provide social media management, monitoring, and consumer intelligence to their customers. That's why we're building a partnership with Cision by extending the connection between Cision and Reddit's Data API.
Like Google, Cision also aims to use data to develop AI tools.
This collaboration will provide brands with richer audience insights while also accelerating the pipeline for future innovations. By leveraging the Reddit Data API, Cision plans to power the development of its proprietary AI-powered brand reputation and audience analytics technology across its product suite. This allows PR professionals, marketers, and researchers to take advantage of the latest market advances and gain a competitive edge.
Photo by Glenn Carstens-Peters on Unsplash
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