pub stackthe leading ad management platform for web publishers, is pleased to announce the release of its highly anticipated “Programmatic Data Benchmark” for the first quarter of 2024.
This comprehensive report provides valuable insights from Pubstack's extensive platform data and provides publishers and industry experts with the latest information on programmatic content across five key European countries: France, Germany, UK, Italy, and Spain. Provides detailed analysis of your advertising environment.
The Q1 2024 Programmatic Data Benchmark is data-rich and provides a deep dive into key performance metrics essential to understanding market trends and benchmarking against industry averages. Key insights highlighted in the report include:
- Top ID Solutions
- Top pre-bid SSP
- Desktop and mobile CPM by browser
- Prebid and AdX top sizes
- Average number of bidders called
- Average number of responses per auction
- Visibility
- Revenue share of voice
“We are excited to announce our latest programmatic data benchmark for Q1 2024 and provide stakeholders with a comprehensive overview of key market insights,” said Loïc Sfiligoi, co-founder and CEO of Pubstack. I think so.” “In an ever-evolving digital environment, access to reliable data is paramount to making informed decisions. This report allows publishers to compare their quarterly performance to the market average. benchmark and gain valuable insights to drive strategic initiatives.”
Click the following link to download the full Q1 2024 Programmatic Data Benchmark report: https://hubs.la/Q02v_QHX0