Ignoring Nintendo and its culturally iconic library of intellectual property, PlayStation dominates the video game industry around the world. Despite missing its lofty predictions, the PS5 remains by far the biggest console on the planet, and the most popular from both first-party studios like Naughty Dog and Santa Monica and third-party developers like Rockstar. It is the home of a certain game series. .
The global appeal of Sony's gaming brand means that the company also tends to dominate social media, with its YouTube channel regularly receiving very high views and its Facebook and Twitter accounts receiving significant We are attracting a lot of engagement. But there is one area where the Japanese giant is quietly losing the battle to its rivals, and it's all about his SEO, or search engine optimization.
The exact science behind Google's results is something of a mystery to even the most qualified web builder, but the very real reality is that PS store When you search for multi-format games, they rarely show up near the top of the rankings. Take, for example, the recently released Skull and Bones. Ubisoft (obviously), Steam, Epic Games, Amazon, and Xbox before accessing the PS Store listing.
This trend is fairly consistent across the board. largely Major third-party releases: Tomb Raider 1-3 Remastered show similar results, but GOG.com replaces the Epic Games Store and is no longer available. Persona 3 Reload is expected to be the best-selling game on the PlayStation platform; beginning results page, flat Humble Bundle's list tops that.
There are exceptions. Suicide Squad: Kill the Justice League ranks a little higher, as does Like a Dragon: Infinite Wealth. But even if you want to look at older games, like the wildly popular GTA 5, you'll still have to scroll for quite a while to get to the PS Store listing. If you remove the “purchase” condition from the query, the PS Store listing will appear behind the digital version of the game's manual available from the Google Play Store.
So is this important? Well, it'll definitely be written on a whiteboard inside PlayStation's swanky headquarters. Sony will obviously focus on converting customers who are already using its website and gaming consoles, but there's no question that it should be ranked. many Considering the brand's overall popularity, Google is better.
The browser-based PS Store has improved over the years, but it's always been janky. For example, there are no game screenshots or trailers available. I don't think they are presenting the product in the best possible way. This is a reminder that while much of the PlayStation business is best-in-class, there are still areas where it can significantly improve to gain an edge over its rivals.