The Malaysian household goods retailer's Bangladeshi operations have finally taken off with the opening of its first branch in Dhaka. The company, which has a space at Polwell Carnation Shopping Center Uttara in the north of the capital, announced the soft launch of the new store on its website on March 4.
Kazi Muzahidul Islam, senior marketing officer at Mr DIY Bangladesh, said in a post on LinkedIn that the opening “marks the beginning of a long journey ahead.”
Bangladesh is Mr. DIY's 12th global market, 10th Asian market, and second South Asian market after India. The discount store was revealed to have been secretly established in the country earlier this year and was scheduled to open in late 2023. The country of 169.4 million people is believed to have a demographic that aligns with Mr. DIY's “always low prices” motto for doing business.
“Bangladesh consumers are more price-sensitive and less quality-conscious than other countries, making it a smart market to target.” [developed markets]” says Angus Mackintosh, founder and analyst at CrossAsean Research.
Rapidly increasing its presence has become one of the pillars of Mister DIY's growth. In addition to Malaysia and Bangladesh, Mr. DIY also has locations in Indonesia, Thailand, the Philippines, Singapore, Cambodia, India, Brunei, Vietnam, Turkey, and Spain. There are also plans to enter the European market.