Digital marketing experts Milton Keynes Marketing share the top 10 SEO tips local businesses can use to increase their website coverage.
Local SEO is the science of improving your website's ranking in local search results (for example, Milton Keynes keywords on Google and other search engines).
Here are the top 10 best local SEO tips from Milton Keynes Marketing Ltd, a team of 21 search engine optimization (SEO) experts with over 200 years of SEO experience.
Here are our top 10 SEO tips for local businesses in Milton Keynes.
1. Optimize your Google My Business listing
Google My Business is a free business directory that typically appears at the top of local search results. Make sure all company information is complete, including all products, services, and valuable solutions your business offers. This will allow Google to include your company in all of these listings when people search.
2. Make sure your website content is keyword-targeted and fresh.
Starting in late 2023, Google will start ranking all web pages with outdated content.
Once you update the content to add value and republish the page with a new date, you'll see your website's rankings increase dramatically, usually within days or weeks.
For instant success on Google, we recommend using a paid AI tool to add popular FAQs to the bottom of each page.
You also need web pages for each service, product, industry, and location/market that are best suited for SEO.
3. Get positive reviews
Popular review sites like Google My Business, TripAdvisor, and Trust Pilot are extremely powerful sales and marketing tools.
You can encourage your customers to provide these with clear marketing communications asking for reviews, such as in your email signature or on social media.
If you prefer, you can also buy top reviews from trusted sources.
4. Use schema markup
A schema is a type of code that helps Google better understand your business.
Examples include business hours, business phone number, and business address. These are standard data about each business.
Placing your site in Schema will increase your traffic on Google. Because Google can understand data like that better than randomly reading business hours in the middle of text and not actually understanding that this is an actual business address.
5. Use social media
Most businesses have active social media profiles such as Facebook, Instagram, YouTube, X, LinkedIn, and TikTok, which rank higher on Google when customers search for your business. There is a tendency.
So keep them active by linking keyword-targeted content to your site. This will increase traffic to your social media profiles and main website.
6. Monitor your Google Search Console data
If your site is currently generating leads for “Product/Service XYZ,” consider expanding the web content on the pages that are driving this traffic and leads.
Typically, you can spend 5 minutes (or 5 seconds with AI) writing an additional paragraph about “Product/Service XYZ”. Add this to your page. Then, when Google reads a new page, it forces it to rank higher. It brings you quick and profitable wins.
7. Site speed
Make sure your site works quickly. Approximately 90% of Milton Keynes local business websites are much slower than they should be because their images and site code are uncompressed.
This problem can usually be fixed in 5-10 minutes using a free website plugin, so you can start reaping the benefits right away.
8. Business Directory Links
Take advantage of all of our free, high-quality local business directories. There are hundreds of them. You can list your business for free and link back to your site.
9. Create local content
All services on the website must be targeted to Milton Keynes or wherever you wish to target.
10. Do link building
For popular businesses, there are literally hundreds of competing websites in Milton Keynes. The one with the highest rank is the one with the most backlinks. So, keep link building or outsource your link building to a local he SEO expert like Milton Keynes Marketing Ltd.
Thank you for reading our Top 10 Local SEO Tips for Milton Keynes.
I hope the above information is relevant. If you follow the above points, you will usually see positive movement in Google within a few weeks.
For more information, contact our team and book a consultation at Milton Keynes Digital Marketing Agency.