Taiwan gift card and incentive card market
DUBLIN, March 22, 2024 (Globe Newswire) — The Taiwan Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2024 Update report is now available. Ta. ResearchAndMarkets.com Recruitment.
Taiwan's gift card industry is expected to grow by 8.0% on an annual basis, reaching US$2.9 billion in 2024. Taiwan's gift card industry continues to grow during the forecast period and is expected to register a CAGR of 7.2% in 2024. 2028. The country's gift card market is expected to reach US$3.8 billion by 2028, up from US$2.6 billion in 2023.
The gift card market in 2023 was driven by various factors, supporting the growth across the retail and corporate sectors. Key factors include growth in e-commerce, increased adoption of encouraging remote employees, digital gifting, and initiatives taken by governments, hospitality, and travel industries to restore growth.
This report provides a detailed data-centric analysis of the Gift Cards market, covering market opportunities and risks across various retail categories. The report includes 75+ KPIs at the country level to provide a comprehensive understanding of Gift Card market trends, market size, and forecast.
Reasons to buy
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Deeply understand the Gift Cards and Incentive Cards market dynamics: Understand the Taiwan Gift Cards and Incentive Cards market opportunities, key trends and drivers, and five-year forecast (2019-2028).
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Develop a market-specific strategy: Develop a gift card strategy by identifying growth segments and targeting specific opportunities across consumer segments and occasions. Assess key market-specific trends and risks.
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Gain insight into Taiwanese consumer attitudes and behaviors: Understand changing consumer attitudes and behaviors and increase ROI. Gain detailed insight into retail spending through gift cards for both retail and business consumers.
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Get a complete picture through six key KPIs: number of cards in circulation, amount loaded, amount unused, average purchase amount, average amount per transaction, and transaction amount.
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Distribution Channel Insights: Understand gift card sales trends by channel: online vs. offline, and first-party vs. third-party sales.
Key attributes:
report attributes |
detail |
number of pages |
268 |
Forecast period |
2024 – 2028 |
Estimated market value in 2024 (USD) |
$2.9 billion |
Projected market value to 2028 (USD) |
$3.8 billion |
compound annual growth rate |
7.2% |
Target area |
Taiwan |
range
Total gift amount in Taiwan
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By Consumer Segment (Retail and Corporate)
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By product category (13 segments)
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By retail sector (7 segments)
Gift Card Market Size by KPI across Consumer Segments in Taiwan
Taiwan gift card market size by consumer segment
Taiwan digital gift card market size
Gift card market size by retail consumer in Taiwan
Gift Card Spending by Consumer Behavior and Demographics in Taiwan
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Consumer purchasing behavior
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Gift card buyers by age group
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Gift card purchasers by income level
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Gift card buyers by gender
Taiwan gift card market size by corporate consumer
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By functional attribute
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by opportunity
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By business scale
Gift spending by product category in Taiwan (divided into retail consumers and business consumers)
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food and drinks
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health, wellness and beauty
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Apparel, footwear and accessories
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Books and media products
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home appliances
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Restaurant & Bar
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toys, children, babies
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jewelry
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sporting goods
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Home & Kitchen Accessories & Appliances
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trip
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entertainment and games
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other
Gift card spending by retail sector in Taiwan (divided into retail consumers and business consumers)
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e-commerce and department stores
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Restaurant & Bar
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Supermarkets, hypermarkets, convenience stores
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entertainment and games
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specialty shop
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health and wellness
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trip
Gift card spending by distribution channel in Taiwan (divided into retail consumers and business consumers)
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gift card online sales
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Offline gift card sales
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first party sales
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third party sales
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Increase sales
For more information about this report, please visit https://www.researchandmarkets.com/r/gxqhs0.
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