©Shutterstock
NEW YORK – In an effort to enhance customer engagement, Liveperson, Inc. (NASDAQ: LPSN) and Infinity have entered into a partnership to unify voice call data and digital messaging interactions. The collaboration aims to help brands deliver more personalized digital experiences to their customers by leveraging conversation data.
The partnership between Liveperson, known for its digital customer conversation platform, and Infinity, known for its call analytics, will enable businesses to track customer interactions across both voice and digital channels. By doing so, businesses can gain a clearer understanding of the customer journey from online engagement to offline conversion and vice versa.
This integration is expected to help brands optimize marketing spend, refine first-touch attribution data, and improve sales and service outcomes.
Dan Sinkavage, LivePerson's senior vice president of global partnerships, cited the company's 2024 report that highlighted consumers preferring seamless channel switching when interacting with brands. This partnership aims to address this need and accelerate the digital transformation of enterprises.
Both companies report positive outcomes from their solutions. Liveperson's customers have seen up to a 25% increase in customer satisfaction and a 30% reduction in operating costs. Similarly, Infinity's clients have seen a 45% increase in phone leads and a 64% decrease in acquisition costs.
Infinity CEO Warren Neubert expressed enthusiasm about the partnership's potential to provide valuable insights to marketers and customer experience professionals. This integrated solution is currently available to clients in early access, with a broader release and additional features planned for late 2024.
Both companies have a history of driving business results through their respective platforms. Liveperson's Conversational Cloud platform is used by leading brands to manage nearly 1 billion conversational interactions each month. Infinity's call tracking and voice analysis tools are used around the world to enhance marketing campaigns and customer service.
The partnership aims to create a win-win scenario for brands and their customers by increasing return on investment for marketing spend and optimizing customer experience across communication channels, according to a press release statement. I am.
This article was generated with the help of AI and reviewed by an editor. Please see our Terms of Use for more information.