Internal Google documents were leaked this week The company revealed that its search division may be using the data to rank websites. That contradicts the company's official statement.
Search engine optimization (SEO) experts, who advise businesses and websites on how to attract more online visitors (including in Google searches), took to the Internet to vent their frustrations as they reviewed the 2,500 pages of leaked code. Their problem is that Google, the world's most powerful search engine that decides what information reaches the masses, has consistently been opaque about its search algorithms, making it hard for lesser-known websites to know how to succeed.
“We've been lied to.” SEO advisor Erfan Azimi says:Internet experts who first reviewed and shared the document.
“'Lied' is a harsh word, but it's the only appropriate word to use here,” says SEO expert Mike King. “I don't necessarily blame Google representatives for protecting their company's proprietary information, but I do take issue with Google's efforts to actively discredit people in marketing, technology, and journalism who have published reproducible findings.”
“Google spokespeople have made an effort to mislead and mislead us about various aspects of how their system operates in order to control our actions as SEOs,” King added.
Experts say documents showing what data Google Search collects are do not Decisively Indicate how you use that information Search results cannot be scored and ranked, but it does prove that Google prioritizes information like clicks and Chrome user data, contradicting the company's public statements.
Google confirmed the document's authenticity to The Verge.but Another outlet, Search Engine Land, said:The statement warned users not to rely on “out-of-context, out-of-date or incomplete information.” Experts said the document appeared to be up-to-date, having been published in March.
Others were pleased that the documents proved what they've felt to be true for years: that Google makes it harder for SEOs to be successful. “For decades, we've been loudly arguing that Google, the marketing industry, and the web as a whole would be a better place if the search giants were more transparent about their operations,” said Rand Fishkin, who analyzed the documents sent to him by Azimi.[I] We hope this brings everyone in the SEO field to some closure on what has long been a contentious topic.”