Karachi:
Digital marketing has overshadowed traditional methods as the benefits of digital tools far outweigh the drawbacks. Digital marketing targets specific and loyal customers.
IT professionals and mentors spoke to The Express Tribune and highlighted the stark contrast between traditional and digital marketing. 15 to 20 years ago, traditional marketing involved spending huge amounts of money on billboards, broadcasts, television, and radio. Product introductions reached millions of people, but not everyone wanted to buy. For example, if a housewife sees an advertisement for fertilizer, it is irrelevant to her. Out of millions of viewers, only a small percentage become potential customers. This has made it difficult for small startups with limited budgets, such as Rs 5,000 to Rs 10,000, to effectively market their products.
In contrast, digital marketing offers numerous options for targeting specific customers. For example, a fashion designer who sells flashy, high-end dresses for women might target women of a certain age who live in affluent areas. You can also narrow your target audience by customizing your product offering. However, there is no guarantee that eligible users will purchase it. For example, someone who recently bought a sweater may not be interested in buying another one right away, even if the company is promoting the sweater. Advertisements are often shown to viewers while consuming content on a website or browsing social media through push marketing strategies.
Digital marketing includes a variety of strategies such as content marketing, social media marketing, search engine optimization (SEO), email marketing, PPC (pay-per-click), and Google Ads.
SEO stands out as a particularly powerful tool when compared to other digital marketing techniques and push marketing techniques. When someone searches for a product or website, their intent is clear. This means that they are totally interested in the product or website and that is the reason for their search. For example, someone looking for a good lawyer in New York would likely search for “best lawyers in New York” to find the top-rated professionals. SEO experts play an important role in bridging the gap between buyers and sellers. Services and product-based businesses often seek the help of his SEO experts to increase their online visibility and attract potential customers.
The top three positions on the first page are highly coveted both regionally and globally, depending on client requirements. SEO or App Store Optimization (ASO) experts perform around 50 activities to improve the ranking of a website or app with the goal of attracting more business. If the current site becomes unpopular with Google due to issues such as plagiarism, typos, bad grammar, use of unauthorized images, or other violations, we may advise the client to consider acquiring a new domain. . An SEO or ASO practitioner's service fees vary based on their location and track record of top-three rankings.
Additionally, a significant number of local shopkeepers and traders rely on SEO experts to develop and enhance their respective e-commerce sites. This trend was aided by the availability of motorcycle riders, which ensured efficient courier services, contributing to the flourishing of the business.
“There are approximately 1.2 million SEO professionals around the world, and more than 30,000 in Pakistan.Currently, we offer SEO services exclusively to foreign customers for as low as $3,000 per month. We guarantee that your website will be in the top 3 rankings within 6 months. Local businesses often have a limited budget for SEO services, but other local SEO experts do too. These companies charge monthly fees ranging from Rs50,000 to Rs100,000, and SEO learners gain knowledge through social media platforms and follow Google-recognized top 25 SEO experts. We are honored to be the only one in the country to do so,” said Mehboob Shar, renowned SEO expert and founder and CEO of Icreativez Technologies. I am.
SEO professional Ghulam Mustafa emphasized that SEO professionals strive to ensure that their clients' websites appear on the first results pages (SERPs) of search engines. By achieving a prominent position within the top 10-12, visitors are more likely to view your site, leading to increased business opportunities.
Mubeen Muzammil, another SEO expert, said they focus on improving the rankings of local sites. She emphasized the importance of metrics such as clicks, impressions, comments, and website and app visits. These factors contribute to increasing the site's popularity and traffic, which ultimately leads to more advertising and better revenue generation.
Published in The Express Tribune on April 16thth2024.
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