This relationship allows Samsung Ads clients to maximize the performance of their data-driven advertising strategies within InfoSum's privacy-focused environment.
As privacy regulations evolve and organizations in the region prioritize their data programs, data clean rooms are becoming increasingly important in their technology stacks. Through InfoSum's decentralized data clean room technology, Samsung Ads' advertising partners can now match Samsung's smart TV footprint through a data integrity-focused demand side platform (DSP).
InfoSum's innovative privacy and security features enable targeted and measurable advertising campaigns while prioritizing end-to-end protection. Our patented “no data movement” approach allows each party to keep their first-party data separate in a privacy-friendly manner.
Richard Knott, GM of ANZ at InfoSum, said: “InfoSum is pleased to partner with Samsung Ads, allowing the region's smart TV industry leader to leverage cutting-edge first-party data and deliver high-performance advertising solutions while protecting consumer privacy. This launch reinforces Samsung Ads' commitment to delivering effective and sustainable data strategies in a privacy-focused world. As a result, our clients can now partner with leaders in their categories and benefit from even better data-driven outcomes. ”
Alex Spurzem, Managing Director of Samsung Ads ANZ & SEA, explains: “The CTV landscape is evolving at a very fast pace, with more brands investing in their own first-party data programs. Our collaboration with InfoSum allows us to better understand our audience in a privacy-protected environment. It provides a comprehensive view.”