Alphabet Inc.'s (GOOG) Google recently announced plans to take strict action against the use of AI-generated content aimed at manipulating search algorithms to falsely boost rankings.
The company is developing a core ranking system to better recognize web pages that are useless, provide a poor user experience, or appear to have been created specifically for search engines rather than humans. We are working on improving the . This decision marks a major change in Google's approach that could have far-reaching implications for the overall quality of online content.
According to a recent blog post, Google's upcoming ranking update in May aims to exclude low-quality content from search results. The move comes in response to a significant increase in AI-generated content for SEO purposes that adheres to Google's ranking criteria. This surge can be attributed to the increasing accessibility and ease of use of AI tools that can generate content tailored to Google's preferences.
In addition to addressing AI-generated SEO content, Google's update will also combat individuals publishing low-quality content on reputable websites.
Elizabeth Tucker, Google's director of product management, said these updates are aimed at improving the ranking system to distinguish between truly useful web pages and web pages designed solely for search engine support. explained. The goal is to minimize low-quality content in search results and drive more traffic to trusted and valuable websites.
Google will use insights gained from its 2022 algorithm adjustments to reduce useless and unoriginal content and apply them in future updates to drive more traffic to useful, high-quality sites. is.
Google estimates that these updates combined will reduce spam and unoriginal search results by 40%. Additionally, Google's update will improve detection of expired domains that are reused as clickbait sites and will be treated as spam.
Site owners have been given two months' notice to adapt to the search engine changes by the time they take effect on May 5th to ensure their content meets the new quality standards set by Google. You will be asked to make any necessary updates to your website.
by RTTNews Staff Writer
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