Open source maintainer Daniel Lo offers a free tool to help web developers evaluate how they fare with new core updates to Google Search. Interaction with next paintwhich was officially rolled out on Tuesday.
The March release “was a more complex update than a typical core update, involving changes to multiple core systems,” wrote Chris Nelson, senior staff analyst on behalf of Google's search quality team. That means it could take more than a month to roll out all updates, he added. If you want to know when the changes will be complete, check your Google Search Status Dashboard.
“There will likely be more volatility in the rankings than with a typical core update, as various systems will be fully updated and enhance each other,” Nelson wrote.
Complex updates correspond to more complex approaches to evaluating website rankings.
“Just as we use multiple systems to identify reliable information, we use a variety of innovative signals and approaches to enhance our core ranking system to display more useful results. “We did,” Nelson said. “There are no more signals or systems used to do this…”
In our new FAQ, we try to further explain what makes content useful and dispel common misconceptions about what content produces better rankings.
As bloggers learned with the 2011 Panda update, these changes can sometimes impact legitimate sites. But, as always, the key is to reduce spam content and improve search quality, prioritizing information that people find useful. As part of that effort, Google also introduced his three new spam policies.
- Abuse of expired domains. At that time, Google noted that expired domain names are purchased and reused “primarily to manipulate search rankings by hosting content that provides little value to users.”
- Massive Content Abuse. When this happens, many pages are generated with the primary purpose of manipulating search rankings rather than helping users.
- Abuse of site reputation. “When a third-party page is published with little or no first-party oversight or involvement, the purpose of which is to leverage the first-party site’s ranking signals to manipulate search rankings.” Google explained. “Such third-party pages include sponsored, advertising, partner, or other third-party pages, which are typically independent of the host site's primary purpose or are part of the host site's elaboration. They are created without significant oversight or involvement and provide little value to users.”
Nelson pointed out that this doesn't mean all third-party content is a violation, only content designed to manipulate search rankings is.
Free tools for core web vitals
Roe's tool (simply called page-speed.dev) also has a GitHub repository. Roe leads his Nuxt core team, so naturally the tool is built on the Vue framework. Page-speed.dev focuses specifically on results on mobile, as the documentation says it doesn't properly reflect site performance, although you tend to get good results on desktop. .
“The purpose of page-speed.dev is to make it easy and simple to share your web performance results,” the GitHub repository states. “Currently, PageSpeed Insights and Core Web Vitals results are difficult to share and are often shared via screenshots rather than links to the source.”
This tool provides the following numbers:
- Largest contentful painting. Measure the perceived loading speed.
- Cumulative layout shift. Measures the distance the page moves from its original position to its final position.and
- Interaction to Next Paint (INP) arrived this week to replace First Input Delay as the critical core of the web. We also provide links to explore the CrUX dashboard results in more detail.
Interaction and first input delay until next paint
According to Annie Sullivan, Google's senior staff software engineer, and Rick Viscomi, Google's senior staff software engineer, first input delay (FID) reports how responsive a page is when a user interacts with it for the first time. , it does not necessarily represent all subsequent operations on the page. His DevRel Engineer and his Web Performance Lead staff at Google. Essentially, first input delay simply measures the amount of time the browser had to wait before starting to process the first interaction.
According to Sullivan and Viscomi, INP is a more accurate metric because it takes into account all interactions. They explained in a blog post that it measures the entire period from the beginning of an interaction through the event handler until the browser is ready to draw the next frame.
“These implementation details make INP a more comprehensive measure of user-perceived responsiveness than FID,” they added.
According to Vercel, a front-end development platform, JavaScript can impact INP because JavaScript is single-threaded by default.
“If you're loading a large JS script, nothing else happens on the page until the main thread is idle. It even responds to user clicks on plain HTML links,” says Vercel says Mr. “Improving INP means improving how quickly this main thread can respond to user interactions.”
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