Statcounter has revised its data to show that Google took a huge hit in search market share in April, while Microsoft Bing and Yahoo made ridiculous profits.
Inaccurate data. Here's what Statcounter showed a few days ago about US search market share for April:
- Google fell to 77.52%, down from 86.94% in March and down from 88.88% year-over-year (YoY).
- Microsoft Bing grew 13.05% in April, up from 8.04% in March and up from 6.43% year over year.
- Yahoo grew to 7.3%, up from 2.48% in March and up from 2.33% year over year.
The data has been corrected. Here are the revised US statistics for April:
- Google fell to 86.58%, down from 86.94% in March and 88.88% year over year.
- Microsoft Bing grew to 8.24%, up from 8.04% in March and up from 6.43% year over year.
- Yahoo grew to 2.59%, up from 2.48% in March and up from 2.33% year over year.
Google is going down. While the drop wasn't as dramatic as Statcounter first reported, Google has been consistently losing US search market share since August 2023, when it was 89.03%. Google's highest search market share in the past 12 months was 89.1% in May 2023.
World wide. According to revised data from Statcounter, Google's search market share is 90.91%. This was down from 91.38% in March and down from 92.82% year over year. Google's highest global search market share in the past 12 months was 93.11% in May of last year.
- Microsoft Bing was 3.64%, up from 2.76% year-over-year.
- Yahoo's sales were 1.13%, up from 1.11% a year ago.
Still under consideration. However, a pop-up on the chart says Statcounter is still reviewing search data for April 2024.
- According to Statcounter, this data may change further in the next 40 days as quality assurance testing and revision periods are completed.
No Comment. I have yet to hear back from Statcounter since I confirmed the issue via email. I will add comments as they are provided on what happened with the April data. To be fair, it's this weekend, so I'll be following up again tomorrow (Monday).
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