The number of Google search queries that don't use SGE has increased from 25% to 65% in the last month. This is a surprisingly large drop, especially considering rumors that his SGE could launch ahead of or during Google I/O next week.
Search results without SGE increased. Why has this happened since mid-April? The reduction in SGE can be attributed to Google's opt-in result type (where a user must request her AI-generated answers).
This screenshot shows data from the enterprise SEO platform BrightEdge and their BrightEdge Generative Parser.
why do we care? Many SEOs are concerned about the day Google SGE moves from an opt-in experiment to the default experience, as it could have a devastating impact on the amount of organic traffic sent to a website. But it seems like Google has been carefully and patiently testing various elements over the past year, all with the goal of improving them for a broader release.
SGE vertical space is shrinking. In addition to seeing SGE in fewer queries, the amount of space it takes up has also decreased over the past month. Below is a screenshot showing the SGE dropping from about 1200 pixels to less than 1050 pixels.
The number of people viewing your product will decrease. This SGE format decreased significantly at the end of April.
Apparel carousel results will increase. This format type is now available in SGE for queries specific to apparel.
Further warning. In April, a new widely applicable warning was announced. Generative AI is experimental. This warning now appears across industries and query types.
Io. While SEO for classic search will remain important for the foreseeable future, AIO (artificial intelligence optimization) will be just as important, if not more important, in the coming years for AI search, according to BrightEdge founder and executive chairman Jim Yu. It has become clear that there is a possibility that
- “Over the past few months, we've made major changes to Google Search to test and perfect SGE, with the goal of providing the best search experience possible. For marketers. , it is essential to keep pace with these changes to adapt to new ways to optimize generative AI search.”
Report. BrightEdge continues to monitor live SGE updates as part of our resource The Ultimate Guide to Google SGE.