In the ongoing game of cat and mouse between Google search and search engine optimization (SEO) companies, Google seems to be losing the game these days. In the age of ChatGPT, a tsunami of AI junk hits and search results quickly fill up, making search seem less useful with each passing day. Google played a big role in making all of this happen with the invention of the transformer, and now it's finally doing something about it. A new blog post details our efforts to reduce “spammy and low-quality content on search.”
Google's post describes a “March 2024 core update” to its ranking algorithm that will result in results that are “unhelpful, have a bad user experience, or feel like they were made for search engines rather than humans.” It is said that it will be displayed less often. Google says this can include “sites created primarily to match very specific search queries” and people “producing content at scale to boost search rankings.” It says that there is a sex. “Based on our evaluation, we expect this update, combined with our previous efforts, to reduce a total of 40 pieces of low-quality, unoriginal content in search results,” the company said in a statement. .
Google's post is incredibly wordy, not to mention AI. Google says it wants to “address new tactics” such as “using automation to generate low-quality or unoriginal content at scale.” Google also notes that “content creation methods at scale are now more sophisticated,” but it remains a mystery what new “content creation methods” spammers are using. . Google now wants to position itself as an AI-first company. Apparently that means never directly addressing the downsides of the AI-powered internet that Google helped build.
Google's response comes in the wake of several recent high-profile search spam stories. One viral is also acknowledged. ”It stole 3.6 million page views. A recent study by the University of Leipzig, Bauhaus University Weimar and the Center for Scalable Data Analysis and Artificial Intelligence claimed that Google is losing the war with SEO companies. Another post from product review site HouseFresh notes that Google doesn't actually prioritize high-quality review articles, and instead large publishers spam the front page of search results with low-quality “best” affiliate link articles. It details what you're just sending.
Google's vague statement that it may retire sites “primarily created to match very specific search queries” could be interpreted as an attack on the world of affiliate link articles . Google also warns that “websites with good content of their own may also host low-quality content provided by third parties in order to take advantage of the hosting site's good reputation.” “I want to prevent this,'' he said. (If this reduces email spam about “Guest Posting on Ars Technica,” that's great.) Another change added is “expired domain abuse. Recently expired domains rank It's going down.”
It's hard to know what Google considers “low-quality content.” Google's policies still do not penalize his AI-generated website, which was recently busted. pay A news site that produces AI-generated articles. As a user, I feel that if I want to see AI content, I can access it and generate it myself. In the past, using Google Search has always meant looking for articles written by humans (admittedly, with varying degrees of effort), but for me, it's better to keep it that way. It makes sense. However, Google remains reluctant to ban AI completely (again, Google now wants to become an AI company).
As AI begins to proliferate rapidly on the internet, appearing at the top of any Google search you enable, search links that meet strict quality standards will soon become the only point of differentiation. It seems. In the new world of AI, if Google isn't aggressive enough about search quality, it risks losing users. If his first 10 blue links do not work satisfactorily, people may ask for ChatGPT instead.