Google is testing a big blue Visit button beneath some search results in its mobile search interface. The button says “Visit” and takes you to the website listed in the search result.
What is it like? Below is a screenshot of this button that Shameem Adhikarath shared with me on X:
Why we care. If Google rolls out this new Visit button (and this is a big “if”), it could lead to higher click-through rates to search result snippets within search results. The big blue button will attract attention and could lead to more clicks to web search results than before.
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