New analysis shows that Google's AI overview is currently displayed less than 15% of the time.
drop. Below is a screenshot showing the data:
The data was shared with Search Engine Land by enterprise SEO platform BrightEdge and its BrightEdge Generative Parser, which has been tracking and monitoring SGE and AI Overviews since late last year.
AI Overview and other Google Search features. If a query contains a featured snippet, the AI ​​summary is 195% more likely to be shown. Question-based queries are also more likely to show the AI ​​summary.
- If a sitelink is present and the query is local, AIO is less likely to show up.
Overview of AI by industry. Google's AI Summary continues to appear most frequently in Healthcare (63%), down from 76% in January. In Restaurants (down from 36% in January) and Travel (down from 30% in January), the AI ​​Summary appears less than 1% of the time.
Anticipate and answer follow-up questions. BrightEdge said Google has reduced overlap between AI citations and traditional search results, meaning that Google is showing users the same answer in two different sets of results less often.
And for queries based on “what,” “where,” and “how” intent, Google is now doing the following more frequently:
- It performs second, third, and fourth searches on your behalf (as Google said at I/O, “Google searches for you”).
- Anticipate follow-up questions and present them before searchers ask them.
Accelerating Search and AIDespite the diminishing overview of AI, AI in search is an inevitable change, and as testing continues, things will only get exponentially better and more useful, said Jim Yu, founder and chairman of BrightEdge.
- “It is inevitable that the relationship between AI and search will accelerate. We have to admit that we are wrong in some ways at the moment, but we need to keep in mind that some things are being fine-tuned – search quality, traffic flow in the ecosystem, monetization (advertising) – and over time they will improve exponentially.”
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