date:
May 30, 2024
Google experienced a major data leak of around 2,500 documents that revealed how they rank websites and build their algorithms.
Google is the world's largest battleground for search engine optimization, with industry leaders battling for the top spot in users' search results. Recently, over 2,500 critical internal documents from the tech giant were leaked, containing information about how Google ranks websites and pages.
The controversy is not so much over these secrets being exposed, but over the exposed hypocrisy of Google's public statements. A leaked document revealed that Google values ​​the number of clicks it receives when ranking web pages, something the company has always denied. The leak was first reported by Rand Fishkin and Mike King, who emailed Google to comment on the leaked information.
After several attempts, Google responded: “Please be careful not to make inaccurate assumptions about your searches based on out-of-context, out-of-date, or incomplete information. The information may be out of date, may be used for training purposes only, or may have been collected but not specifically used for searches.”
Google also said it always makes public extensive information about how its searches work and the types of factors its system weighs, and that it strives to protect the integrity of its search results from manipulation. Google's algorithms have always been difficult to crack and only a few have been able to fully master them, but recent documents and testimony filed in the U.S. Department of Justice's antitrust lawsuit have shed light on how Google ranks websites.
Google's algorithms are a key foundation for maintaining revenue for many businesses that rely heavily on Google to drive traffic, and Google's assurances about its commitment to transparency seem murky compared to the details provided in the leaked documents.
By Alpit Dubey
Arpit is a dreamer, a wanderer and a tech geek who loves to write down his thoughts and latest developments in technology. With a logical mind, he is always following the sunrise and technological advancements while secretly preparing for the robot uprising.