GiG will make an upfront payment of €1 million upon completion, followed by €1 million 12 months later and €1.2 million 24 months later. The group expects to complete its acquisition of Titan in July.
Expected cost savings and operational efficiencies highlight the strategic rationale for the acquisition: operations transferred to Titan are expected to reduce GiG Media's SEO and content costs by up to 50%.
Additionally, Titan’s expertise will improve the quality and turnaround times of GiG Media’s content and SEO services, improving revenue for GiG Media’s publishing business.
GiG CEO Jonas Wallercommented: ““This acquisition underlines our ambition to continuously optimize our value chain, revenue and EBITDA margins. By integrating Titan's SEO and content expertise, we will achieve significant cost savings and significantly improve our quality of service.”. “
“This move is in line with our strategy to solidify our leadership position in the online gambling market and demonstrates how we are driving growth and efficiency.. “
Titan Co-CEO and Co-Founder Lee Todd Added: ““We are excited to join forces with GiG Media. Our combined expertise will enable us to deliver exceptional value to our clients and stakeholders. We look forward to leveraging the strengths of both companies to drive innovation and excellence in SEO and content services.”. “
In 2023, Titan Inc. Limited reported revenues of €3.3 million and EBITDA of €0.72 million. The acquisition comes with a term sheet worth €3.2 million, with €1 million to be paid upon closing, €1 million 12 months later and €1.2 million 24 months later. The definitive agreement is subject to due diligence and board approval, and closing is expected in July 2024.
GiG is an award-winning iGaming platform and sportsbook provider delivering industry-leading solutions to its partners and their players. The company specializes in helping online and land-based operators scale their iGaming and sports betting businesses globally, with a focus on innovation and customization to enhance localized customer experiences and intimate user journeys.
“As regulated markets experts, we provide compliant entry into over 36 complex regulated markets worldwide.The company stated:
“Our powerful iGaming platform is built to be extensible, open and user-centric, allowing for rapid integration with our partners' existing technology and preferred third parties. We deliver personalized user experiences through a suite of real-time marketing tools, real-time data and a real-time rules engine that allows partners to build their own automated custom rules with no coding knowledge required.. “
“Our sportsbook is built mobile-first and delivers a premium player experience through our bet builder, comprehensive live betting features and player props. Our partners benefit from tailored odds, personalized margins and risk management strategies, enhancing a personalized experience for players.. “
Source: GMB