Fullstory, a leading behavioral data company, today launched Data Direct, a new solution that syncs clean, structured, AI-enabled behavioral data to a destination of a company's choosing. This solution enables teams to activate web and mobile emotional signals, including digital movement, intent, interactions, and patterns, to transform the way they engage with customers and drive revenue. For the first time, high-quality, comprehensive behavioral data is available as a direct, standalone source that can be easily combined with AI, opening new possibilities for your business including better personalization, prediction, and modeling. It will be done.
“Companies that have considered themselves customer-centric are realizing that they have significant blind spots when it comes to actually understanding their customers,” said Fullstory CEO Scott Vogt. “What they lack is only available through comprehensive first-party behavioral data, and Data Direct provides countless ways to leverage this rich data source. Fullstory's unique approach Digital behavioral data is collected and sent directly to our technology stack, allowing our customers to understand their customers like never before.”
High-quality behavioral data is proven to provide the insights and explanations needed to bring companies closer to their customers. McKinsey & Company estimates that organizations that leverage insights into customer behavior have an 85% higher sales growth rate and a 25% higher gross profit margin. However, partial or outdated behavioral data can lead to incomplete customer profiles, ineffective personalization, and delayed or inaccurate decision-making.
Data Direct makes it easy for businesses to capture high-quality behavioral data across the web and mobile and leverage it wherever it's needed in their own data ecosystem. Built on Fullstory's robust behavioral data platform, the solution brings hidden sentiment between clicks to the surface and uncovers the untold stories behind user behavior. Fullstory's behavioral data is scalable and AI-ready anywhere in your enterprise with automatically captured, indexed, and semantically structured first-party data.
With higher quality and more powerful behavioral data, Data Direct enables data and product teams to leverage Fullstory data as a standalone source synced directly into their own data ecosystem. Enterprises face tremendous challenges with on-site measurement, including analyzing data generation, updating incomplete or inaccurate data, defining datasets across teams, and reformatting data for integration within existing technology stacks. No more wasting time or wasting valuable resources. Teams can spend less time analyzing and more time driving revenue with personalized, in-the-moment experiences and accurate predictions based on real-time actions and data.
The main features are:
- Data portal: Data Studio leverages Fullstory's industry-leading automated capture with new ways to improve expensive instrumentation, including the ability to quickly visually inspect and tag events, elements, and pages to ensure the highest quality semantic signals. Enhance functionality.
- Streaming webhook: Data teams can push event data based on a configurable combination of user events and define triggers based on the sentiment and behavior of a single event.
- integration: Data Direct has pre-built integrations with Google BigQuery, Snowflake, RedShift, and Amazon S3.
Data Direct is available out-of-the-box as a standalone solution or as an add-on to your Enterprise plan. For more information, read this blog or visit http://fullstory.com/platform/data-direct.