All of Ahrefs' core features are centered around search engine optimization. For example, its main features and tools include Site Explorer, which allows users to perform competitor research, Keyword Explorer, which allows users to research keywords and find the best opportunities to target, and Scan websites to find the best opportunities to target. These include site audits that provide insight into a variety of methods. You can improve your site's performance with a rank tracker that lets you monitor your keyword rankings and a content explorer that helps you find new content marketing ideas.
site explorer
To gain tremendous insight into your competitors' web performance, Ahrefs' Site Explorer tool allows users to drill down into your website's search traffic and backlinks using just the URL. Make your own SEO strategies more effective by gaining a deeper understanding of what keywords your direct competitors are using (and ranking for) and what backlinks they're getting. You can increase your competitiveness by communicating clearly and competing for target keywords. competitors.
keyword explorer
For keyword research, Ahrefs offers a keyword explorer. This is a unique keyword research dashboard where users can search for keywords, see traffic volumes, see search difficulty estimates, view related keywords, and get unique insights into potential traffic. can. In our opinion, this is very similar to most other major keyword research tools. It displays information well and is easy to understand.
However, one thing we don't like is that Ahrefs limits the number of keyword lists you can create. For example, the entry-level Lite plan, which costs $83 per month billed annually, limits the number of keyword lists to 50. In most cases this is a significant amount, but it may not be a large enough amount for some people, so it's worth being aware of.
site audit
Site Audit Tool is an automated tool that scans your website for SEO errors and provides a detailed report on the health of your website. This is a very useful tool for discovering errors that are hard to find otherwise, such as technical SEO errors. Admittedly, what we don't like about Ahrefs' site audit is that it's not available as a free tool. Instead, it is only available as part of a paid plan. The problem with this is that many of our major competitors offer site audit tools for free. So if that's the only feature you're looking for, you might want to consider an alternative provider.
rank tracker
Ahrefs' rank tracker allows you to monitor your rankings for specific keywords and easily graph your performance. I like how it's easy to see how your site and its target keywords are performing and trending. In other words, you can easily see if your keywords are stable, improving, or deteriorating. This will help him adjust his content management and SEO strategy.
content explorer
The Content Explorer tool helps users discover content ideas and link opportunities. How this works is that users discover the best-performing content within their space, including which keywords the content is ranking for in organic search and which links the content is gaining. You will be able to do this. This is useful for businesses that want to build a strategic content strategy backed by real performance data. Of course, there is no guarantee that using your competitors' top keywords will increase your rankings or build links, but it can give your business some insight into opportunities within your industry.
Please note that Content Explorer is not available on the entry-level Lite plan.