Equativea global independent ad tech company, has announced the following appointments. Claude Spasevsky He has been appointed as Senior Vice President (SVP) of Data and Retail Media. Based in Paris, Claude Spasevsky will play a key role in driving the division's strategic trajectory, expansion and effectiveness, delivering his Equativ's innovative services to retailers and advertisers. Masu.
Claude Spasevski brings more than 20 years of expertise in media, marketing and advertising technology, backed by a deep understanding of the industry. His career has been marked by significant achievements, including the founding of his pioneering semantic targeting company, AdMission, his leadership role as Founder and Group CEO of Marnie Digital, and Managing Director of Sizmek. Masu. After his acquisition of Sizmek by Amazon, Claude Spasevski was quickly promoted to a position leading the business development and retail media sales strategy for his Amazon Advertising and Amazon Web services. His extensive international leadership experience will be of great benefit in his new role at Equativ.
Reports directly to the Chief Strategy Officer Teifyon Parry, Spasevski's primary responsibilities include developing a comprehensive on- and off-site retail media strategy, leveraging Equativ's curation solutions and CTV services, and managing the company's wide range of products including advanced demand-side, data clean rooms, and identity. Includes facilitating the integration of retail media solutions into the portfolio. graphing tools. His primary goals are to drive growth and increase revenue in retail media, products and services, as well as build and maintain strong relationships with publishers, retailers and media agencies.
Spasevski commented: “Equativ is already making rapid strides in the retail media space by enabling retailers to create additional revenue streams and securely enable their data through versatile, curated deals. I look forward to driving the company's next chapter of growth, including leveraging my innovative strategy building talent to expand our global footprint in retail and e-commerce platforms.”
Teiffyon Parry, CEO of Equativ, added: “Retail media is a fast-moving sector, creating a wide range of opportunities for retailers and media buyers. Claude's extensive skills and experience will help Equativ move quickly and invest in tools to meet rapidly growing demand. , which means we are well-positioned to deliver.”