People who used marijuana were 31% more likely to order Little Caesars. | Photo courtesy of Little Caesars
Potheads are driving huge amounts of business to food delivery apps and fast food restaurants.
That's according to data released this week by consumer insights firm Numerator, which found that people who use cannabis are less likely than non-users to visit limited-service restaurants or use food delivery services like DoorDash and Uber Eats. This indicates that they are much more likely to use the service.
The results are based on a survey of approximately 6,000 current and former THC and CBD users.
The link between cauldron consumption and food delivery is particularly strong. A cannabis user was 65% more likely to have ordered on DoorDash and 35% more likely to have used Uber Eats in the past three months.
The numbers for people who get high every day are even more striking. He is 142% more likely to have ordered from DoorDash, but only 32% from Uber Eats.
Also, these people generally tend to be heavy users of fast food. THC users are 31% more likely to have ordered a Little His Caesars in the past three months, the strongest link between pot and other chains. Other favorites include Jersey Mike's (28%), Taco Bell (22%), Jack in the Box (22%), Pizza Hut (19%), Domino's Pizza (19%), and Popeyes (16%). Convenience store chain Wawa also ranked in at 17%.
These numbers are noteworthy for restaurants, where cannabis users almost certainly make up a large portion of their customers. According to the CDC, about 18% of Americans, or 48.2 million people, used marijuana at least once in 2019, making it the most popular federally illegal drug in the United States.
According to the molecule, people who actually use it tend to use it frequently. About 4 in 10 respondents said they consumed THC daily, and 26% said they used it several times a week.
According to Numerator, these consumers are typically Millennials and Gen Z with an annual income of less than $60,000. Their most preferred format is edible gummies or chocolate (67%), followed by flowers (48%).
Stoners have been a frequent target of QSR marketing for years. Jack in the Box, for example, offers late-night Munchie Meals, and Taco Bell has long courted the THC-friendly crowd with eye rolls and nudges. Meanwhile, in his calendar for restaurant promotions, he has made April 20th an official holiday.
Marijuana is currently legal for recreational purposes in 24 states.Restaurants that rely on affected customers can expect their business to continue flowing. According to Numerator, 78% of THC users plan to maintain their habit this year, and 11% expect it to increase.
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