“Viewers can always smell bullshit.”
BS detector
The release last month of OpenAI's video generation tool Sora has reignited fears that generative AI will “disrupt” Hollywood, if not replace it, and, in the case of the tech fraternity, sparked frenzied expectations. It flared up again.
However, actress Dakota Johnson doesn't approve of that. In the “Madame Web” star's opinion, AI-generated trash won't be dumped in cigarette butts on seats.
“My sense is that the audience is very smart, and I'm starting to think that management is not,” Johnson said in a new interview. hustle and bustle.
“Viewers can always smell the bullshit,” she added. “Even if movies started to be made using AI, humans wouldn't want to watch those movies.”
art by artists
Johnson also talked about modern studio filmmaking in general and how technology can cheapen art. Perhaps the words were influenced by her personal experience making the critically flop Marvel films that she headlined.
“It's very difficult to get movies made, and the same thing is starting to happen with the big movies that are made and the small movies that are made, and that's what really surprises me, but the decisions are made by committee. , the art isn't working 'when it's created by a committee,''' Johnson said. hustle and bustle.
“Movies are made by a team of filmmakers and artists around them,” she added. “You can't make art based on numbers and algorithms.”
Generative Grift
Johnson's comments could be read as a clever deflection of responsibility for the Madame Web disaster. But praise should be given where praise is due. Perhaps more big names in Hollywood should come forward and take a firm stand about his AI role in the industry.
Her indictment of the technology stands in sharp contrast to director Tyler Perry's reaction to Sola's debut in February. Perry, a wealthy producer and director, said he is pausing expansion of his Atlanta studio because AI can produce “nothing” in any location, which would avoid expensive plans. Some people point out that it could be an excuse.
The Marvel universe itself has been at the center of AI controversy. Last June, fans were furious when it was revealed that the opening credits for the miniseries Secret Invasion were generated by AI. Joe Russo, one half of the directorial duo behind several of Marvel's biggest films, said he expects an AI-produced movie to be completed within just two years.
Regardless of what happens with AI in the film industry, our wishful thinking is that Johnson's intuition is correct. People will eventually “sniff out the bullshit” — perhaps in a similar way to when they finally realize that the flood of superhero movies sucks, too.
Learn more about AI: Scientists have a dirty secret: No one knows how AI actually works