DAC, a digital marketing agency specializing in performance marketing, collaborates with OccasionPlus to optimize local SEO (LPM-Local Presence Management) for 170 stores across Spain. OcasionPlus is a leading company in the used car buying and selling sector, consisting of the OcasionPlus.com and RentalPlus.es brands. DAC employs a proprietary registered technology, TransparenSEE, to oversee the management of all information, updates and monitoring of OcasionPlus' branded Google Business Profile (GBP) and other listings associated with various search engines. Masu.
The main objective of this project is to improve the visibility and differentiation of Ocasionplus.com and RentalPlus at the regional level and achieve the business objective of redirecting qualified traffic to stores. This type of local SEO effort is especially important due to its increasing impact on Google's SERP (Search Engine Results Page) results. This is directly related to the increase in search volume on the “near me” criterion and the fact that reviews are one of the positioning factors when it comes to ranking on SERF. Therefore, correctly optimizing listings has become an important issue for brands from a more strategic point of view.
“We are pleased to announce a strategic partnership between OccasionPlus and DAC, a reference company in the local SEO field. Reach more potential customers than you are looking for.OcasionPlus is a leading Spanish dealership with over 85 centers and over 200 vehicle inspection checkpoints, and with the help of DAC, each customer We want to continue to be the first choice for car enthusiasts, providing a personalized service tailored to their needs.We strive to make buying and selling a car an easy, fast, and safe experience. ” said Fernando Daniel Rodriguez, CEO of OccasionPlus.
“Taking SEO, SEM, and local SEO approaches in isolation no longer works because Google is changing the way it delivers search results to users,” said Xavier Novo, general manager at DAC. . Google is paying more and more attention to the interests of its users. Since this is the information that users are looking for, SERPs are becoming more complex and include digital assets that have a direct and almost immediate impact from a business perspective. Special attention must be paid to “assets that represent the selling points of a brand. To perform this kind of work, you need technology and a team of experts to make it possible, as in the case of DAC's TransparenSEE .”