DAC Group has been tasked by multinational retailer Kingfisher PLC to improve online visibility for its DIY brands B&Q, Screwfix and Tradepoint in the UK and Ireland as they aim to increase e-commerce sales and foot traffic. was appointed.
Recognized by Forrester as one of the world's most important performance marketing agencies, DAC is tasked with providing local SEO and online reputation management for Kingfisher's largest retail brands.
Graham Ridley, Head of SEO at Kingfisher, said: “In many cases, it is a business imperative for our customers to be able to source a specific product quickly and efficiently. DAC's local-first approach to SEO was an important consideration when we were looking for a partner to manage our business listings. It really stood out to us, allowing us to deliver a seamless omnichannel experience, allowing people to find what they need, anytime, anywhere, through a network of over 1,190 stores across the UK and Ireland. You will be able to do it.”
Kingfisher also has access to DAC Group's reputation management platform, allowing them to proactively engage with feedback from customer reviews, while seamlessly integrating local SEO with other channels for a truly total search strategy. It can be achieved.
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Mike Fantis, Vice President Managing Partner, DAC Group UKcomments: “Siled SEO and PPC activities don't deliver transformational business growth. That's why we're excited to partner with a company that thinks bigger. Along with local SEO and customer reviews, they deliver organic We understand the need for a comprehensive search strategy that includes search and paid search optimization.
“Kingfisher also recognizes the value of reputation management. Trusting relationships are critical in a field where the unavailability of certain parts or products can hold up projects or impact revenue. We look forward to working with them to help strengthen relationships at the branch level.”