- The SEO Specialist II will be responsible for providing Dealer.com's premium level search engine optimization services to help our subscribers achieve their goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating the client's website, and determining actions to improve the site's performance.
- Monthly collaborations occur on strategy with clients and internal stakeholders such as SEO copywriters, performance managers, campaign coordinators, and social coordinators.
- SEO Specialist II is the client's point of contact for all questions and concerns related to organic search.
- In addition to monthly scheduled calls to review work and strategize, clients also have direct access to specialists via email or phone if needed.
Your role:
- Communicate with clients on monthly calls to review website performance, on-site and off-site optimization and work completed, and proactive ongoing organic strategies. Collaborates with clients and internal stakeholders on additional strategies to help clients achieve their goals, typically serving as a consultant for clients' online search presence.
- Serves as an SEO account manager, providing clients with process, operational and technical expertise, direct access (phone, email) to answer concerns, and enhancing the value of Dealer.com's SEO programs. protection and prevent potential cancellations.
- Serve as the primary SEO liaison with clients by completing search engine related requests such as market and competitive research, web page optimization, Google My Business optimization, and analytics analysis as needed. Masu.
- Support clients by collaborating with internal stakeholders (copywriters, performance managers, campaign coordinators, social coordinators) on digital marketing strategies.
- We utilize white hat search engine optimization strategies to improve the performance and KPIs of our client sites. Executes a strategic content strategy determined by site performance and dealer needs. Properly optimize custom pages and content added to your site.
- Utilize Dealer.com's analytics platform to analyze your website's performance, including but not limited to organic visits, visitors, form submissions, conversion rates, bounce rates, visibility (keyword ranking data), and more. and assess and determine the level of client performance and identify problem areas. chance.
- Integrate and synthesize customer data and organic website performance to provide client-facing reports that highlight the value of premium SEO programs. The report includes key performance indicators, the impact of his previous SEO strategies, site challenges and solutions, opportunities, content strategy, and work completed based on context.
- Utilize third-party tools such as Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, and Moz Pro to identify potential site opportunities.
- Troubleshoot negative trends in key performance indicators and search engine visibility. Get help identifying the causes of trends and taking corrective action.
- Continually increase your SEO knowledge by participating in the SEO team's knowledge sharing sessions, office hours, and other continuing education opportunities. Proactively identify and address the impact of algorithm and search results page changes on clients, as appropriate.
- Provide advice, guidance, and training to new SEO team members.
- All other duties are as assigned.
If attending in person (depending on location):
- Team members who reside in the Burlington, Vermont or Atlanta, Georgia areas will be required to come into the office one day per week (four times per month).
- Days of the week when in-person attendance is required may vary
Minimum qualifications:
- High School Diploma/GED and 3 years of experience in a related field, or suitable candidates will have any level of degree/certification greater than a High School Diploma/GED in a related field and up to 1 year of experience, etc. , you can also have different combinations. ; or 5+ years of experience in a related field.
- Understand how search algorithms work
- Excellent customer service and customer management relationship skills.
- Knowledge of search engine optimization strategies
- Ability to manage competing priorities
- Working knowledge of Google Analytics, Google Search Console, and other industry tools.
- Excellent written and oral communication skills
- Independent, motivated, and enthusiastic
- Basic knowledge of Microsoft Office and HTML
What we look for (recommended):
- Automotive experience and extensive knowledge of digital marketing strategies.
- Additional certifications (Google Analytics, Adwords, Hubspot, etc.)
$19.18 to $28.80 per hour
compensation:
Base hourly pay ranges from $19.18 to $28.80/hour. Base hourly rates may vary within expected ranges based on factors such as the final location of the position and the knowledge, skills, and abilities of the selected candidate. Positions may be eligible for additional compensation, including commissions (annual, monthly, etc.) and/or incentive programs.
advantage:
Employees are entitled to a minimum of 16 hours of paid vacation each month and 7 days of paid vacation throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, voting leave, jury leave, volunteer leave, military leave, parental leave, COVID-19 vaccination leave, and more.
Application deadline: May 24, 2024
About Cox Automotive
At Cox Automotive, people of all backgrounds are driven by a passion for mobility, innovation and community. With leading global brands like Autotrader, Kelley Blue Book and Manheim, we accelerate the industry and transform the way the world buys, sells, owns and uses cars. Additionally, we do everything we do with a focus on the growth and well-being of our employees. Advance your future and join Cox Automotive today!
About Cox
Cox helps employees build a better future, and has been doing so for more than 120 years. With exciting investments and innovations across transportation, communications, clean technology and healthcare, our family of companies, including Cox Automotive and Cox Communications, is building a better future for us all. Are you ready to make your mark? Join now!
Benefits of working at Cox include health insurance (medical, dental, vision), retirement plan (401(k)), and paid time off (sick leave, parental leave, flexible vacation/health leave, and/or PTO) There may be cases. Please see our benefits page for more details on the benefits offered.
Cox is an Equal Opportunity Employer – All qualified applicants/employees are considered to be eligible for employment regardless of the individual's age, race, color, religion or creed, national origin or ancestry, gender (including pregnancy), sexual orientation. , receive consideration for employment without regard to sex or gender. identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox will provide reasonable accommodations upon request from qualified applicants or employees with disabilities, unless the accommodation would cause an undue hardship.
Statement to all Third Party Agencies and Similar Organizations: Cox only accepts resumes from agencies that we officially serve. Please do not forward resumes to our Applicant Tracking System, Cox employees, Cox hiring managers, or send them to Cox facilities. Cox is not responsible for any fees or charges associated with unsolicited resumes.