If you open a store and want to attract more customers, what other options do you have besides advertising? Not many, right? Not in the digital world. It is possible to increase organic traffic if you know the right tricks. Search Engine Optimization (SEO) plays a key role in increasing your search engine rankings. It generates traffic and makes your website visible to consumers. In this article, we will discuss 5 SEO tips that can skyrocket your website traffic.
Align content with search intent
Try to understand why people read or watch your content. If they really need to read, how would they search for it? Google always tries to create content that is most relevant to the search keywords. For example, if someone searches “buy chocolate cake”, the search engine won't show you chocolate cake recipes. It will show you blogs and videos that explain how to make chocolate cake. All you have to do is understand the user's search intent and tailor your content to it. Bingo! You're one step ahead of others.
Organize your website
It's easier to find something in a neat and tidy room than in a messy one, right? The same is true for your website. Organizing your website logically makes it easier for search engines and users to understand how the content is relevant to them.
Say “No” to Duplication
Some websites display the same content under different URLs, which is not considered spam but can create a poor user experience.
Write great title tags and meta descriptions
A compelling title tag and meta description can both appear in search engine result pages, which is a clear indication that they can have a huge impact on your click-through rate. Writing your own title tags is a good practice to get into.
Optimize your images
Optimizing your images not only helps you get more clicks, but also improves your visibility in image search results. Choosing the right permutation and combination of file types and sizes is key here. You can also compress your images to minimize their size without losing quality.