Previous campaigns have featured custom, limited-edition flavors to further amplify the message, such as collaborations with filmmaker Ava DuVernay and former NFL star and activist Colin Kaepernick which resulted in “Light! Caramel! Action!” and “Change the World,” respectively.
“Make Some Motherchunkin' Change!” won't have any unique features, but will be promoted through the brand's paid and owned media, as well as original content like the podcast “Into the Mix,” with a new season set to premiere in July.