SANTA CLARA, Calif., April 10, 2024 (Globe Newswire) — baffle, the easiest way to protect sensitive data, today announced new capabilities that help organizations protect structured and unstructured data as it moves to and between clouds. As organizations increasingly adopt GenAI, more data is being moved on the cloud. As a result, organizations must ensure privacy and review their security practices to ensure that all data complies with relevant privacy regulations across the region.
“The ability to move files has been around for quite some time,” said Ameesh Divatia, founder and CEO of Baffle. “Data is exploding as GenAI tools permeate every aspect of life, creating a need to move data more efficiently and securely. Protect unstructured data at the file or field level This creates unique challenges for organizations looking to get the most out of their data, especially due to the complexity of different file formats across multiple locations. Protecting that data is paramount. Our latest products allow you to move data in and out of the cloud while meeting all compliance requirements for analytics and AI globally.”
deloitte predicts that by 2025, the world's data volume will reach 175 zettabytes. With this increase in data volumes, organizations are modernizing their file transfer processes in the cloud, and security teams need to protect data in one place and ensure compliance with relevant regulations as data moves. is re-evaluating its security practices. New features announced today enable Baffle to maintain compliance requirements and improve data utility while ensuring sensitive data is always protected.
Baffle gives organizations the ability to move data to the cloud, including:
- easy – Baffles are seamlessly integrated into existing processes and do not require changes to operational processes.
- Safe – Baffles protect information in unstructured, semi-structured, and structured files at the field level. Advanced access controls proactively enforce compliance with privacy regulations at receiving system endpoints.
- flexible – Baffles can be customized to protect information in non-standard file formats including PDF, CSV, Parquet, JSON objects, and more.
Baffle is the easiest way to protect sensitive data in the cloud in the AI era, and now has capabilities that extend to moving that data to the cloud. Baffle provides an enterprise-class data security platform that protects applications and GenAI data stores with “no code” changes. The solution supports masking, tokenization, and encryption with role-based access control at the logical database, column, row, or field level.
See below for more information on baffles. https://baffle.io/
About baffles
Baffles are the easiest way to protect sensitive data. We are the only security platform that encrypts and protects the very data that is created, used, and shared between cloud-native data stores that power analytics, applications, and AI. Baffle's no-code solution masks, tokenizes, and encrypts data without changing your application or impacting the user experience. Baffle allows businesses to easily meet compliance management and security obligations, reduce the effort and cost of protecting sensitive information, and eliminate the impact of data breaches. Investors include Celesta Venture Capital, National Grid Partners, Lytical Ventures, Nepenthe Capital, True Ventures, Greenspring Associates, Clearvision Ventures, Engineering Capital, Trihammer Venture, and ServiceNow Ventures. [NYSE: NOW]Thomvest Ventures, Industry Ventures.
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contact:
Stephanie Schlegel
off leash PR
baffle@offleashpr.com