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The alligator got my attention. Which, of course, was the point. When you hear that a 10-foot alligator is going to be released at a rooftop bar in South Florida, at a party for the people being accused of ruining the internet, you can’t quite stop yourself from being curious. If it was a link — “WATCH: 10-foot Gator Prepares to Maul Digital Marketers” — I would have clicked. But it was an IRL opportunity to meet the professionals who specialize in this kind of gimmick, the people turning online life into what one tech writer recently called a “search-optimized…
Is there a link between search engine optimization (SEO) and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search engine results pages (SERPs) and social space alike. And just like you can’t ignore social media these days, the same rings true for SEO. That’s because both channels are absolutely critical when it comes to product discovery, research and helping people make purchase decisions. Rather than treating these marketing channels as a matter of either-or, it makes sense to find common threads between them. SEO can be an important pillar within your…
In a fast-paced era where information is readily available, it's important to stay on top of things. And if your game is SEO, there are plenty of ways to stay on top of news, trends, tips and tricks, and stay informed. From free visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop, to proven case studies, trial and error, and walkthroughs of what actually works, the world (and What is not), a wealth of free knowledge shapes our industry. It also keeps top brands at the forefront of the digital ecosystem. Here are my 9 ways…
AbstractSEO confusion. Google's October 2023 core update saw quite a bit of change, which upset the SEO community.Spam review. Google's spam updates have expanded to multiple languages and target a variety of deceptive techniques.Emphasis on quality. In favor of useful content, Google eliminates useless content generated by AI. Editor's note: This article was updated on November 6, 2023 with new data and information. Within a month, Google introduced significant changes that could cause instability to countless websites. From core updates that resonated across the SEO community to a dedicated spam crackdown that expands its reach to new languages, the search…
In Part 1, we learned about the experience of working with Chris Long and Bill Slawski. Next, in Part 2, we talked about his SEO support on LinkedIn and his job search using Facebook. Then in part 3, we talked about SEO strategies and his SEO tests. In Part 4, we talked about his SEO for e-commerce sites. Finally, Part 5 is about improving your SEO technical skills and doing aggressive SEO. Chris started out more focused on content SEO and wasn't very good at technical SEO in the early days, but over the years he has learned and become…
The initial buzz around AI has died down, and the world of content creation has established the practical application of generative AI. In theory, this creates a huge opportunity for content marketing. However, as we've seen, there are plenty of pitfalls from an SEO perspective. In this article, we'll discuss how we are prone to making such mistakes, how Google has historically approached this problem, and how to safely integrate generative AI into SEO and content marketing. Outline. pitfalls and problems Humans are instinctively hard-wired to seek the path of least resistance. Generative AI tools seem to make it easy…
‘Owl Force One’ at the EPA began testing on July 26, 2023 in the agency’s large bioaerosol test chamber. Study results show that in 60 minutes this D-I-Y indoor air filter removes over 99 percent of airborne viruses including the virus that causes COVID-19. There is a low-cost way for you to protect yourself and reduce your risk of respiratory diseases such as flu, RSV, and COVID-19. Build yourself a Corsi-Rosenthal box (CR box) in 30 minutes with just $60 worth of common hardware store supplies. In July, U.S. Environmental Protection Agency scientists began several weeks of advanced bioaerosol chamber…
Kersa Haughey is Director of Marketing + Business Development at INK Communications Co. As you take a closer look at your annual plans for the year ahead, you'll want to set aside some extra time to update your SEO strategy and the marketing communications efforts that influence and derive from it. The culprit behind this growing need is, predictably, Google. Over the past few months, the company has released a series of updates closely related to the emergence of generative AI. Updates aim to improve quality content, including: Search Generation Experience (SGE), perspective filter, Helpful content updates and October 2023…
If you have good website content that other sites link to, you will rank higher in search engine results. But that alone is not enough to guarantee success. A lack of technical SEO will limit your website's performance in Google searches.That's why it's important to get technical SEO right. Let's explore what technical SEO is and share six technical SEO tips to increase traffic and conversions.What is technical SEO?Google's “spider” crawls hundreds of millions of websites every day, gathering the information it needs to power search results. Google only has a limited amount of time to spend on your site,…
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm. If only every niche and location were ranked in the same way. Long gone are the days when search engines operated on a basic level, where keyword stuffing and a volume of links were obviously direct factors that impacted ranking. Oh, and there was only one algorithm to worry about. Over the last 25 years, SEO has become an increasingly complex and nuanced discipline. Ranking factors differ by the vertical…