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The search industry is always throwing new curveballs. And recently, we've seen a lot of big changes in the SEO world, from AI to SGE. So how do we respond to the disruption caused by technological advances and algorithmic changes? How can you adapt your strategy to not only keep up with the latest trends, but stay ahead? Join us on February 21st for an exclusive webinar with Conductor. The seismic shifts, emerging trends, and pressing challenges that will shape SEO in 2024. Shared by Shannon Vize, Senior Content Marketing Manager at Conductor, and Ryan Maloney, SEO Success Manager at…

Product detail page (PDP) optimization is very important for e-commerce websites. Properly optimizing your product pages will increase organic traffic, increase conversions, and increase revenue. This comprehensive guide covers the key elements of effective product page optimization, including: 1. Product page URL Clear and descriptive URLs improve both user experience and visibility. Ideally, you should describe what content the page contains. It’s important to optimize your URLs for clarity and user-friendliness, rather than just keyword stuffing. Remember, its main purpose is to guide the user. A good product page URL would look like this: https://brand.com/category/subcategory/color-product Identify uncategorized product pages and…

Algorithms aren’t the only way to get your content to the right people. Social SEO allows your posts to appear in front of users who are actively searching for your products or services. This is one of the biggest trends we identified in our research. 2024 Social Media Trends ReportYouTube, Pinterest, Instagram, and TikTok all use features that mimic search engines like Google. Here's what social SEO means for your business and how you can use it to expand your social media reach. Understanding social media SEO Social SEO is the addition of searchable keywords to captions, alt text, closed…

Share on PinterestResearch is investigating how a healthy, active lifestyle affects cognitive decline.Justin Padgett/Getty ImagesA new study finds that being active can help offset signs of cognitive decline.New research has found that being physically active, eating well, and avoiding smoking and alcohol can all help slow the decline in mental performance. Even people diagnosed with dementia experienced less decline by practicing these healthy habits.It's well known that a healthy lifestyle can have a huge impact on our physical and mental health, and new research shows it can keep our brains sharper as we age. It shows that it is possible.…

Valentine’s Day is not just a romantic holiday that we get to celebrate with our sweetheart—it’s also another occasion where we get to decorate! Although some of us may not go all out like we do for Christmas or Easter, Valentine’s Day is certainly a day to get festive and create some of our own decorations. It definitely sets the right ambiance when we fill the house with cupids, hearts and plenty of red and pink. How do we do that? By making one or more of these creative DIY Valentine decorations. You’ll have the house simmering with sweet vibes in…

Link building has long been considered one of the most important SEO strategies. The more links you can get, especially from authoritative sites, the better your search rankings should be. But SEO is evolving. Google's algorithms have become more sophisticated. Improve your search rankings today by cultivating expertise, targeting key touchpoints in buyers' buying journeys, crafting compelling data stories, and gaining influence through reputation and recognition. A digital PR strategy is needed. Key insights: Digital PR for SEO is not link building, but an alternative to link building. Integrate SEO and PR. Google uses AI to act like humans and…

nicky belmonte Did you hear that? The latest trend in home gardening and DIY projects is planting native plants. Native pollinator gardens and wildlife habitat gardens are not new, but they are becoming more widespread due to the collaborative efforts of organizations at the local, state, and national levels. And we are here for that! In fact, living with nature is essential and we need to find ways to do it better. Dr. Doug Tallamy, an entomologist at the University of Delaware, has been spearheading this message, supported by his research showing important relationships between native insects and native plants.…

1 pipe cleaner heart ringone little projectLooking for the perfect accessory to take your Valentine's Day look to the next level? Take matters into your own hands with easy pipe cleaner heart rings that are fun to make and wear for kids and adults alike. All you need to make is a red or pink pipe cleaner. Get the tutorial at One Little Project. buy pipe cleaners2 mini valentine wreathThat's nice Of the many Valentine's Day wreath tutorials on this list, this one has to be the easiest and most adorable. All you need to make this pint-sized wreath is…

Google has completely revamped its SEO Starter Guide to show you five ways to create focused web pages that inspire trust and a positive user experience. 1. Topic-rich links What readers will benefit from is a hands-on approach to web content. A recent Google antitrust case revealed that Google's algorithm, known as Navboost, has a significant impact on rankings due to user interactions. A patent that appears to be about Navboost describes how user interactions create a document-level score that helps sites rank better. This means that creating documentation that encourages positive user interaction signals can help your site rank…

Traditional approaches to SEO KPIs often fail to capture the dynamic nature of user interactions and search patterns. In this article, we propose a paradigm shift to integrate dynamic user-centric metrics into established SEO KPI frameworks. By doing so, you can go beyond static measurements like organic traffic volume and keyword rankings to leverage behavioral insights that reflect the fluidity of user needs and search trends. Ultimately, this redefines how her SEO success is measured and interpreted. From static benchmarks to dynamic insights Google's search quality guidelines mention the word “user” more than 800 times across 168 pages, including an…