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Keyword research is the foundation of search engine optimization (SEO). The goal is to collect a deep well of keyword data that you can access to inform the optimization of your SEO strategies and tactics. Taking the time to do thorough keyword research will ensure your SEO strategy is built on solid data and gives you the best chance of success. Here we detail a 10-step process for SEO keyword research. Throughout this process, you will generate ideas or “seeds” for your keyword research (steps 1-7). These seeds are essentially parts of keyword phrases that can be combined in various…

Appearing in organic search results is one of the most sustainable ways to generate traffic for your ecommerce website. Yes, you can purchase pay-per-click ads on platforms like Google Ads, which can put your ecommerce site at the top of Google search results. But ads are expensive over the long term, and user behavior data indicates far more people click on organic search results than on ads. Bringing organic search traffic to your online store requires ecommerce search engine optimization (SEO). This is a strategic approach to make your website rank highly when search engines answer user queries. To learn…

The opinions expressed by Entrepreneur contributors are their own. If you're looking for ways to improve your company's content strategy and results, you've probably considered using AI tools. These tools help your team be more productive and create more content in less time.AI writing has been a hot topic of discussion since ChatGPT was launched in November 2022. Just two months after its launch, the company reached its 100 million user mark, setting a record for fastest user base growth in history.However, there are serious concerns about AI writing, and you may wonder whether using this content will affect your…

There is too much misinformation about how SEO works. And this will not help increase investment in our industry. In this article, we'll find out all about it. Learn exactly why and how SEO can help your brand grow, sell, and lead. Let's dive in. how brands grow Marketing research reveals how brands grow. They grow by acquiring new light buyers. (Light buyers are consumers who purchase a particular product or service only occasionally or infrequently. They may not be very enthusiastic or loyal to a particular brand or product category.) But how can you increase your acquisition rate of…

Companies often focus their SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert traffic into leads or sales. In B2B, opportunities exist in bottom-of-the-funnel query and conversion optimization. Take a closer look at how we turned our agency's SEO strategy on its head and generated revenue as a result. So why start from the bottom in B2B? From my point of view, there are several important reasons. higher conversion rate Bottom-of-the-funnel (BOFU) content is all about conversions. People who come from there are already looking for solutions, not…

Appearing in organic search results is one of the most sustainable ways to generate traffic for your ecommerce website. Yes, you can purchase pay-per-click ads on platforms like Google Ads, which can put your ecommerce site at the top of Google search results. But ads are expensive over the long term, and user behavior data indicates far more people click on organic search results than on ads. Bringing organic search traffic to your online store requires ecommerce search engine optimization (SEO). This is a strategic approach to make your website rank highly when search engines answer user queries. To learn…

Appearing in organic search results is one of the most sustainable ways to generate traffic for your ecommerce website. Yes, you can purchase pay-per-click ads on platforms like Google Ads, which can put your ecommerce site at the top of Google search results. But ads are expensive over the long term, and user behavior data indicates far more people click on organic search results than on ads. Bringing organic search traffic to your online store requires ecommerce search engine optimization (SEO). This is a strategic approach to make your website rank highly when search engines answer user queries. To learn…

[author: Jamie Granger] If you've ever participated in a website overhaul, you know how complex it can be. When it comes time to migrate your website, there are many things to consider. While it's easy to focus on a great new user experience or engaging content to include, it's important to not forget about SEO. The truth is, when migrating your website, you need to make SEO a top priority so you don't lose momentum. On a recent episode of Ask Googlebot, Google search advocate John Mueller spoke about this concern and offered some guidance. Here's what legal webmasters need…

Photo: istockphoto.comAsk the average homeowner if they want a healthy green lawn and they’ll likely say yes. But mere desire for a prize-winning lawn isn’t enough: it’s critical to establish a lawn-maintenance schedule and a lawn fertilizer schedule by applying the right product at the right time of year. The best DIY lawn-care programs take the guesswork out of what to apply when by offering customers easy-to-follow lawn-care plans delivered right to their doorsteps, along with treatment options to improve soil quality, repair damage, and control pests. We’ve looked at the top DIY lawn-care subscription services to find the best…

Local SEO (search engine optimization) tools are essential for businesses that rely on local customers and clients. These tools help businesses improve their online visibility within a specific geographic area, such as a city or region. These can help improve your online visibility, drive targeted traffic, and provide valuable insights to optimize your local marketing efforts. Here’s why you should use local SEO tools. 1. Improved local visibility Local SEO tools allow you to optimize your website and online presence for local search queries. This means potential customers in your area are more likely to find your website when searching…