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The intricacies of link SEO can be a complex field. Google's dynamic ranking algorithms and the ever-evolving SEO landscape make understanding how link SEO works an extensive and multi-layered task. To remain effective, you need to constantly strive for knowledge and adaptability. There is no denying that the number and quality of backlinks greatly influence the ranking of a webpage. Besides the number of backlinks, there are other factors such as link diversity, authority and various technical aspects. Google clearly prefers editorial links (unpaid) that are established by high-quality content and credibility. It is important that the links are “dofollow”,…
“Buying” customers are likely to do well. However, it turns out that in the long run it doesn't work out so well. Direct response digital advertising (such as paid search) has one of the highest conversion rates of any channel. For the very first time. In the history of time. No joke, just Google it. This is the best way to spend money today to generate revenue tomorrow (or even within the next 2-3 months). But here's why if you're not careful, you could be heading down a dangerous path that could result in higher CPL in the long run.…
A trove of leaked Google documents has provided an unprecedented look inside Google search, revealing some of the most important factors Google uses to rank content. what happened. Earlier this month, thousands of internal documents believed to have been leaked from Google's internal content API warehouse were shared with SparkToro co-founder Rand Fishkin. Read on to see what we learned from Fishkin and iPullRank CEO Michael King, who also reviewed the documents (and will provide further analysis to Search Engine Land soon). Why we care. The leak provided a glimpse into how Google's ranking algorithm works, which is invaluable for…
While it's highly unlikely that Google would push through an algorithm change on Memorial Day, there has been a spike in conversation in the SEO community and third-party Google search tracking tools have shown volatility. Sure, Memorial Day can be an unusually quiet day for traffic, which is understandable, but there does seem to be more activity than usual.So, have Google search rankings been updated over Memorial Day weekend? Before I do, let me share what I'm seeing.Just to let you know, Google rankings fluctuated around May 22, May 16, May 9, May 3, and April 25. Prior to that,…
John Mueller, a search analyst at Google, wrote a response to a site owner who noticed their site’s ranking dropping in September 2023 and implemented SEO but saw no improvement. John’s response was that it may be due to multiple factors rather than one, and that the site may have been doing well, so it’s time to move on to something new.John wrote the following on Reddit:Server issues probably weren't the problem Removing some ads doesn't fix the problem Disavowing links doesn't solve the problem Buying links won't solve the problem Switching to a new SEO plugin doesn't solve the…
Since the debut EP Year of the Rat arrives In 2021, Soft Cult is a fascinating band to watch. Made up of twin siblings Mercedes and Phoenix Arnhorn, the duo has honed their “riotgaze” sound, a mesmerizing blend of the DIY ethos of '90s riot grrrl punk, grunge and shoegaze. On their fourth release, heavenThe duo hones their fantastical skills while exploring issues that affect our daily lives, from toxic capitalism and anxiety to intersectional feminism.The EP sees new elements introduced to their trademark dream-pop sound. Spread out in a spiral is perhaps the most quintessential Softcult song on the…
Ahead of OpenAI's event on Monday to announce ChatGPT-4o, rumors were circulating that the company was preparing to launch an AI-powered search product to rival Google Search. Put an end to the rumors (For now), the question remains: As more and more people access information through tools like ChatGPT, will generative AI change the nature of internet search forever? Will internet search (as we know it today) disappear completely? And what will generative AI mean for search engine optimization, an industry worth approximately $68 billion a year? Generative AI takes the stress out of information search Let's be honest: the…
Table of Contents Show more Show less Semrush and Moz are two search engine optimization (SEO) tools that help you do your research for content on web pages. They are considered leaders in the industry and direct competitors. If you’re looking for keyword research and to better understand how your website is performing against top competitors, both Semrush and Moz can help. Let’s take a closer look at how these tools are similar and how they differ. FeaturesKeyword research, position tracking, website audit, traffic analytics & moreMonthly & annual plansYes50 tools+ for SEO and PPC professionals, marketing experts and big…
Rand Fishkin, along with Mike King, may have disclosed one of the largest data leaks outside of the Department of Justice regarding Google Search and its internal ranking features and signals. The document comes from an anonymous source (no longer anonymous, see below), but has been reviewed by Rand Fishkin, and contains a ton of details about how Google Search works.More importantly, it appears to contradict several Google statements made by numerous Google search employees over the past two decades, as I've covered here before.I haven't read it all yet, but I felt it was important for you all to…
We're more than halfway through the second series of Before They Knew Better (a podcast that turns back the clock to explore the times before your favourite musicians became famous), and so far guests have included CMAT, Ryan and Gary German from The Cribs, Lauren Mayberry from Chvrches, and Bill Ryder-Jones. This week's guest is Kate Nash, one of Myspace's first truly self-made stars. She talked about how as a child she collected thimbles, went to the BRIT School, and dreamed of becoming a pop star. She'll also tell us about her whirlwind rise to fame and what it was…