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A large amount of documents that appear to explain how Google ranks search results have been published online, likely the result of accidental publication by an internal company bot. The leaked documentation describes an older version of Google's Content Warehouse API and offers a glimpse into the inner workings of Google Search. The material appears to have been accidentally committed to a public, Google-owned repository on GitHub by the web giant's automated tools around March 13. That automation added the Apache 2.0 open source license to the commit, which is standard for Google's public documentation. An additional commit on May…
An internal document was leaked on Monday outlining the factors Google Search considers when ranking and displaying web search results. The documents were given to and subsequently made public by Rand Fishkin of the software company SparkToro, who previously worked in the search engine optimization (SEO) industry. This “Google API Content Warehouse” contains internal API documentation that explains to employees how the various components that generate search results work. It totals more than 2,500 pages. Some of the documentation describes outdated systems, but others appear to be up to date. Judging from what was published, it appears that Google published…
The importance of backlinks in determining page rankings is a hot topic in the SEO industry in 2024. Despite current doubts about the power of backlinks, digital marketing experts maintain the importance of high-quality backlinks in Google’s algorithm. However, constant debates emphasize the importance of backlinks against new ranking factors such as user experience, page speed, and mobile optimization. Contrary to popular belief, the power of backlinks goes beyond basic quantity. Their importance in SEO also depends on the diversity of the link, the authority of the source, and technical aspects. Google's preference for editorial links underscores the enduring strength…
Over the US holiday period, several posts were shared about an alleged leak of Google ranking-related data. The initial posts about the leak focused on “confirming” Rand Fishkin's long-held beliefs, with little attention paid to the context of the information or what it actually means. Context Matters: The Document AI Warehouse The leaked documents relate to a public Google Cloud platform called Document AI Warehouse that is used to analyze, organize, search, and store data. This public document is titled An Overview of Document AI Warehouse. The Facebook post states that the “leaked” data is an “internal version” of publicly…
Page 2: Will your website rank there? Ranking in search engines is hard work. And your agency is not the only one striving for page 1. In fact, the number of SEO agencies across the US has skyrocketed in recent years. The industry is expected to gain around 1 million clients by 2025. 18.3% With a CAGR of USD 1 billion this year, and this level of competition, you need to look for the right one. Ranking lower than page 1 means you're missing out on business. Imagine a potential customer in New York City searching for a related product…
Courtesy of Converse Converse has teamed up with Rit Dye to sell DIY project kits that allow customers to add their own colorful flair to their Chucks. Created in collaboration with a fabric dyeing company, the all-in-one kit contains primary dyes in hues of lemon yellow, cherry red and aquamarine. The kit also includes gloves, a squeeze bottle, a foam brush, masking tape and stickers to protect Converse's iconic soles and ankle patches from the dye. A collaboration between Converse and Rit Dye. As Converse points out, the popular canvas sneaker has long served as a medium for individuals to…
A supposed leak of Google Search API documentation has sparked a fierce debate within the SEO community, with some claiming it proves Google is cheating and others urging caution in interpreting the information. As the industry struggles with allegations, it’s crucial to balance Google’s statements with the perspectives of SEO experts to understand the bigger picture. Leaked documents and Google's official statement For years, Google has consistently maintained its position that certain ranking signals, such as click data and user engagement metrics, are not used directly in its search algorithms. In public statements and interviews, Google representatives emphasize the importance…
Google's search algorithm is perhaps the most important system on the Internet, determining which sites survive and what content appears on the web. But how Google ranks websites has long been a mystery, unravelled by journalists, researchers and those involved in search engine optimization.Now, a shocking leak of thousands of pages of internal documents appears to offer the first behind-the-scenes glimpse into how search works — and suggests that Google hasn't been entirely honest about it for years. So far, Google has not responded to multiple requests for comment on the documents' legitimacy.Rand Fishkin, who has worked in the SEO…
Getty Images All products and services featured are independently selected by our editors, however, Billboard may earn commission on orders placed through retail links and the retailer may receive certain auditable data for accounting purposes. Leave it to TikTok to help you get organized on a budget: One of the latest DIY hacks taking TikTok by storm involves using a $25 bookshelf from Target. People have used bookshelves to create complete closet setups, complete with lighting and enough space to hang pants, shirts, shorts, dresses, shoes, and other wardrobe essentials. the goal While it might require some hands-on assembly, there…
Backlinks remain a key component of search engine optimization (SEO) in 2024, as confirmed by industry experts, empirical studies, and Google's latest updates and comments. These inbound hyperlinks, or backlinks, play a vital role in improving a website's ranking on search engine result pages (SERPs). In the competitive digital marketing environment, backlinks are no longer an option, they're a must. As SEO strategies continue to evolve, backlinks have proven to be a powerful tool to improve a site's visibility. It is important to note that the quality and quantity of these backlinks can greatly affect the likelihood of a web…